Egypt's $1.2bn IT market drives OKI's expansion

OKI, in collaboration with Smart Technology, met with top organisations from the government and private sector to discuss the Egyptian IT market, its requirements and the opportunities it provides. John Ross, OKI's general manager addressed an audience of top business decision makers during the OKI Open Day held at Cairo's Marriott Hotel.

According to the latest report by Business Monitor International (BMI), Egypt's IT market position within the Middle East and Africa (MEA) region is on the rise, with average market growth of 16% expected up to 2013. Overall IT market size is projected by BMI to increase from US$1.2bn in 2008 to around US$2.5bn in 2013, despite a forecast moderation in economic growth.

"The IT sector in Egypt is rapidly growing thanks to the government's adaptation of various initiatives and e-strategies. We believe Egypt is a key market that provides good investment opportunities for international companies that are looking to expand their operations."

said John Ross, general manager, Middle East, India, North East of Africa, OKI Printing Solutions.

Ross added, "Appointing Smart Technology is part of our strategy to reinforce our ongoing commitment towards the Egyptian market. Having a partner like Smart Technology with their relationships and excellent track record in the market will help us serve our customers in Egypt and provide them with efficient and cost effective printing solutions. We are looking forward to this cooperation which will open many doors for us to expand our presence and investments in the country."

"We are very proud to be OKI's partner and official distributor in Egypt," said Ihab Anis, general manager, Smart Technology. "OKI Printing Solutions provides efficient and cost effective solutions with high end results that answer the demands of all business level. OKI is a leader in the colour printing market and we see great opportunity for it to grow in Egypt especially with the ongoing development of the IT sector."

Anis added:" OKI's Open Day in Cairo provided us with the opportunity to establish a direct dialogue with top executives from the government and private sector. We are planning to have a road show all over Egypt to showcase OKI's solutions and printers, as well as training sessions with OKI for our resellers to update them with the latest technology and enable them to provide the best services to their customers."