Grass Roots launches events and communications centre of excellence in the Middle East

The new division is a collective of skills, talent and deep experience - a centre of excellence to cover a broad spectrum of disciplines from live event creation and management to communications campaigns to deliver brand alignment, engagement and awareness. The new division is based in the Grass Roots Middle East office, which opened three years ago in Dubai.

"At a time when most companies are freezing expansion because of the prevailing economic downturn, Grass Roots is delighted to be expanding its events offering in the Middle East. We are privately owned and financially stable; in the last financial year, the group's turnover reached £284m, with over £50m cash on the balance sheet. This puts us in the enviable position of being able to secure our clients' trust and better able to help clients engage with their markets and improve business results."

explains Ray Jones who recently joined Grass Roots Middle East as Director of Business Development.

Jones adds, "The EventCom offering includes a complete service from invite through to post event activity for conference & congress, product launches, sales meetings, ride & drives and press events. The launch of this division arises out of our rapid international expansion. The past few years have been a time of dynamic growth for Grass Roots; we acquired four European events companies which immediately brought added value to our clients and expanded our expertise. With a strong 20-year history in brand communications across the globe, Grass Roots already holds unparallel experience in the events arena, and together with the recent acquisitions, we have created a span of excellence able to deliver exceptional event management."

Speaking on the international reach of the brand, Graham Frazer, Chairman, Grass Roots Middle East says, "Our expansion here is driven by client demand for our global proposition within the local market. With offices in 16 major markets, Grass Roots draws on a wealth of talent around the world. International clients now have a partner with a strong base in this region and can benefit from local expertise we have gained from delivering events and incentive travel programmes across the Middle East for over a decade."