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Saturday, November 21 - 2009

Apple launches new iPod shuffle

  • United Arab Emirates: Saturday, March 14 - 2009 at 08:17
  • PRESS RELEASE

Apple this week introduced the all-new iPod shuffle, the world's smallest music player at nearly half of the size of the previous model, and the first music player that talks to you.

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  • Apple's new iPod shuffle; world's smallest music player which talks to you.
    Apple's new iPod shuffle; world's smallest music player which talks to you.
The new VoiceOver feature enables iPod shuffle to speak song titles, artists and playlist names. The third generation iPod shuffle is significantly smaller than a AA battery, holds up to 1,000 songs and is easier to use with all of the controls conveniently located on the earphone cord. With the press of a button, one can play, pause, adjust volume, switch playlists and hear the name of the song and artist. iPod shuffle features a new aluminum design with a built-in stainless steel clip that makes it ultra-wearable.

Greg Joswiak, Apple's Vice President of iPod and iPhone Product Marketing, said:
"Imagine your music player talking to you, telling you your song titles, artists and playlist names. The amazingly small new iPod shuffle takes a revolutionary approach to how you listen to your music by talking to you, also making it the first iPod shuffle with playlists."


iPod shuffle is based on Apple's popular shuffle feature, which randomly selects songs from the music library. And now, when its holder can't remember the name of a song or an artist playing, with the press of a button iPod shuffle tells him the name of the song and artist. iPod shuffle can even tell him status information, such as battery life. With the ability to hold up to 1,000 songs and the VoiceOver feature, its holder can now easily switch between multiple playlists on his iPod shuffle. iPod shuffle can speak 14 languages including English, Czech, Dutch, French, German, Greek, Italian, Japanese, Mandarin Chinese, Polish, Portuguese, Spanish, Swedish and Turkish.

The new iPod shuffle comes in silver or black and features a sleek and ultra-wearable design with a built-in stainless steel clip. iPod shuffle is the smallest music player in the world and is easy to clip to almost anything and take with his holder everywhere he goes. iPod shuffle features up to 10 hours of battery life.

Availability:



The third generation 4GB iPod shuffle is now shipping and comes in silver or black through Arab Business Machine Ltd (ABM)'s network of Apple Authorized Premium Resellers, Apple Authorized Resellers and Apple Authorized Retailers in Lebanon, Egypt, United Arab Emirates, Bahrain, Oman, Qatar, Kuwait, Jordan, Yemen & the Kingdom of Saudi Arabia and through Arab Business Machine Ltd. Education Store. iPod shuffle comes with the Apple Earphones with Remote and the iPod shuffle USB cable. iPod shuffle requires a Mac with a USB 2.0 port, Mac OS X v10.4.11 or later and iTunes 8.1 or later; or a Windows PC with a USB 2.0 port and Windows Vista, Windows XP Home or Professional (Service Pack 3) or later and iTunes 8.1.
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Notes and media contacts

* Battery life and number of charge cycles vary by use and settings. See Apple's website for more information. Song capacity is based on four minutes per song and 128-Kbps AAC encoding; in 256-Kbps AAC format, song capacity is up to 500 songs; actual capacity varies by encoding method and bit rate.

About Apple:


Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPod, iPhone, Apple Store and iTunes are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

About Arab Business Machine Limited:

Established in 1986 and based in Dubai, Arab Business Machine Ltd (ABM) is Apple's representative for the Middle East region. ABM also provides consulting services for pre and post-sale technical marketing support, new product support, resellers and customer education and marketing support.

ABM was trophy awarded in 1989 as the fastest growing IMC of Apple Africa, Mediterranean and the Middle East department (AMME).

ABM sells through its network of Apple Authorized Premium Resellers, Apple Authorized Resellers and Apple Authorized Retailers in the following countries: Lebanon, Egypt, United Arab Emirates, Bahrain, Oman, Qatar, Kuwait, Jordan, Yemen & the Kingdom of Saudi Arabia. The company is a member of the multinational MDS Holding Group.

Press contact:

Mary Khamasmieh
Media Relations Specialist
Buchanan Middle East
A WPP Company
P.O. Box 282032 Dubai, UAE
Tel: 971 4 4239312
Fax: 971 4 4239333

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