Changing dynamics in the retail real estate industry calls for immediate need to revise leasing strategies

"Given the tough market conditions and the impact of the global economic slowdown that the industry is facing, it is the need of the hour for the industry to come together and formulate new strategies to help overcome the challenges and make way for future growth"

says Kim Redman, Regional Director, MECSC.

Despite the global economic slowdown, the RNCOS report 'Booming Retail Sector in the UAE' projects total retail sales in the country to grow at a compounded annual growth rate (CAGR) of around 12% from 2008 to 2011. Analysts further name Saudi Arabia as the country with the best retail opportunities in the current situation.

But due to expected short-term oversupply of gross lease-able area (GLA) in some markets by the end of 2009, Mall and Leasing Managers need to develop new strategies to reduce the impact of sharp vacancy increases and downward pressure on rental rates.

"There is going to be a clear slowdown in upcoming projects, however this could be of benefit for the retail market to look back, being able to focus more on existing shopping malls and taking the opportunity to develop these even more" comments Maher Al Shaer, President of the MECSC. "It is expected that the GCC economy will only have a 2% slowdown in Purchasing Power Parity (PPP) in 2009 with room for recovery in 2010, but there will be increased competition within the existing markets.

Workshop facilitator, Walter Kleinschmit, one of the founding members of MECSC and seasoned industry expert with more than 25 years of experience in the retail and development industry in the Middle East states "This is not a buyer's (tenant's) market; it is a tough market for both the landlord and the tenant".

"Difficult times are the best time to grab market share and increase customer loyalty and support" he adds. "It's a good time for shopping malls to diversify their retail offering. A mall that is doing better than average will hence attract retailers that also want to take advantage of the difficult times to refine their offering."

The 2 day workshop will focus on how the various leasing functions need to act and react in tough economic conditions, and is a must attend for general managers, mall managers, leasing managers and executives, as well as for property managers and consultants dealing with the retail real estate industry. Practical examples, case studies, role plays and know-how sharing of all attendees will further enhance the learning experience for the participants.