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Monday, November 23 - 2009

Guinness World Records aims to inspire excellence at Abu Dhabi International Book Fair 2009

  • United Arab Emirates: Sunday, March 15 - 2009 at 14:50
  • PRESS RELEASE

Guinness World Records, the worldwide encyclopedia of stupendous feats by ordinary people, officially represented in the Middle East and North Africa by AlWaseet International, today announced it will participate in the Abu Dhabi International Book Fair 2009 from 17-22 March, with the aim of inspiring Emirati children and adults alike to push their own boundaries in pursuit of excellence.

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  • Wooden beads in mosaic.
    Wooden beads in mosaic.
Reem Al Gurg, an Emirati record-holder listed in the 2009 Arabic-language edition for the World's Largest Bead Mosaic, will be on hand at the fair with her 3.75 square metre bead mosaic called 'Dates' that took four months to complete with 18, 231 wooden beads.

The 19th Abu Dhabi International Book Fair is organised by Kitab and is a joint venture between the Abu Dhabi Authority for Culture and Heritage and the Frankfurt International Book Fair.

Myriam Hoballah, Regional Product Manager of Guinness World Records Mena, said:
"We launched the Arabic edition with the objective to showcase the talent and ingenuity of people in the Middle East, and spreading the spirit of achievement and excellence throughout the region. Reem Al Gurg epitomizes this spirit as she not only holds two Master's degrees in Healthcare Management and Human Nutrition, she has also worked for four months on her mosaic, pursuing her artistic dream and refusing to compromise until she achieved her vision. Her presence at the fair will inspire people in the UAE to expand their horizon of activities in the quest for excellence regardless of their field."


Hoballah also commended the organizers for the ADIBF conference theme of bringing classrooms into the 21st century by thinking out of the box.

She said, "Guinness World Records is an excellent learning tool, capturing the imagination of children while drawing them to learn about distant places, people and cultures. The best part of the book is the unique nature of stories that are amazing but true!"

The third Arabic edition of the Guinness World Records was launched in November 2008. A series of fun and exciting record-breaking attempts were held during the 13th annual edition of Global Village, the region's premier destination for culture, cuisine and commerce that concluded on 21 February. A total of 54 records were set at the Guinness World Records Pavilion in Global Village.
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Notes and media contacts

About Guinness World Records:

Launched in 1955, Guinness World Records has grown to become a global household name. No other enterprise collects, confirms, compiles and presents information with the same investment in accuracy and thorough research. Each record claim is verified by a Records Management Team that ensures that claims adhere to strict standards.

About AlWaseet International:

Alwaseet International is a leading International Media group with an expanding network in Europe, Africa, Middle East and GCC. Operating from Dubai Media City, AWI has a diversified portfolio of Print, Digital, and Visual Media. AWI publishes Waseet free weekly classified throughout 38 editions, 6.2 million copies weekly in 12 countries, and manages ewaseet.com, one of the most visited classified engines in the region. Since 1992, AWI Group has built one of the biggest media networks in the region, with offices in 38 cities, and a workforce exceeding 6,000 employees.

AlWaseet International has signed a strategic partnership with Guinness World Records that aims to promote record-breaking in the Middle East and North Africa and give the market new opportunities for the development of trademarks. Under this partnership, AlWaseet International will get exclusive rights to the full publication, distribution and marketing of the Arabic version of the Guinness World Records.

For more information please contact:

Farah El Masri
AlWaseet international
Tel: +971 4 3600919
Fax: +971 4 3688184

Kholoud Arif
Senior Media Relations Executive
JiWin Public Relations
Tel: +971 4 3613599
Fax: +971 4 3688001

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