OMD wins Henkel GCC account for 6th consecutive year

The hotly contested review, in which two other agencies took part, is carried out annually as per the company's policies.

OMD was first tasked with Henkel's media requirements back in 2003 and has since performed strongly, consistently winning every review.

Among the brands handled by OMD are Persil, Dac, Pril, Palette and Fa. More brands are expected to be added to this list in the coming months.

The company is looking to introduce new communication programs in 2009, breaking away from tried and tested formulas to innovate in a category where communications codes are strong.

"OMD has yet again proven to be our best choice for a media partner. They're proactive, responsive and can work on tight timelines with a high level of quality service," commented Abhish Chandhok, Marketing Director of Henkel Arabia. "We value our partnership with OMD's team and look forward to continuing working together to achieve fantastic results."

He added that OMD made the difference on all aspects of the review, from their significant understanding of Henkel's brands and its work approach, its professional service levels and media buying conditions.

Shadi Kandil, General Manager of OMD Dubai, explained:

"Henkel is a historic and strategic account for OMD, for which we have a great deal of emotional attachment. It's particularly rewarding to have their trust renewed time and again, even more to see the company remain positive and ambitious in the current climate. We're really looking forward to continue making the difference with a new approach."

Henkel recently awarded OMD with a best media/innovation award at its 2008 marketing awards ceremony at Dubai's Atlantis hotel.

Henkel works with OMD across close to 30 countries around the world.