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Monday, November 30 - 2009

Taking charity to new heights in the 6th annual Vertical Marathon at Jumeirah Emirates Towers

  • United Arab Emirates: Sunday, March 15 - 2009 at 15:58
  • PRESS RELEASE

All 1334 stairs of the iconic Jumeirah Emirates Towers will spring into action this May as participants take part in the sixth annual Vertical Marathon.

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  • Vertical Marathon.
    Vertical Marathon.
The event, to take place on May 29th, is organised by The Big Apple gym in the Boulevard at Jumeirah Emirates Towers to benefit Médecins Sans Frontières (MSF) with the support of the Red Crescent Society.

Enthusiastic runners will epitomise the term 'early risers'; kicking off at 8.00 am they will ascend the 52 floors and 265 metres of the Office Tower of Jumeirah Emirates Towers which stands at 350 metres tall. Whilst raising their heartbeats and spirits they will also be raising resources and awareness for charity.

For the safety and comfort of all participants, the marathon will commence at 30 second intervals for individuals and one minute for group entries. Men, women and children of all fitness levels are encouraged to enter what promises to be a fun and energetic community event to support good health and good will.

In years gone by, the event has raised a cumulative total of AED 531,408.20 for the Nobel Peace Prize humanitarian organisation Médecins Sans Frontières which provides emergency medical care around the world.

Upon completion and descent, all participants can relax and enjoy a brunch buffet created by the award-winning chefs of Jumeirah Emirates Towers, in appreciation of their charitable athleticism.

Yannis Anagnostakis, General Manager of Jumeirah Emirates Towers, commented:

"It is the sixth time that Jumeirah Emirates Towers are supporting this charitable event together with MSF and we are delighted to be a part of this humanitarian cause. For The Big Apple, ensuring the health and wellbeing of our members is paramount all year round, the Vertical Marathon provides the perfect opportunity for individuals to take on a personal initiative that will benefit their personal health, and support that of the worldwide community in what is a fun and inspiring event"


Kourtnie Schaefer, Events and Partnership Coordinator, Médecins Sans Frontières shared the enthusiasm: "We are honoured that the community has been charitable and enthusiastic in their support of what is now the Vertical Marathon 2009 with Jumeirah Emirates Towers. The significance of this event is that it is not only fun and exciting to participate in; it also serves as a platform in which we can raise funds and awareness about the medical assistance MSF offers to populations. Once again we thank the support of those who have come out in the past, and look forward to seeing familiar and new faces at the 2009 Vertical Marathon".
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Notes and media contacts

Jumeirah Group:
Jumeirah Hotels & Resorts are regarded as among the most luxurious and innovative in the world and have won numerous international travel and tourism awards. The Dubai-based luxury international hotel management group encompasses the world renowned Burj Al Arab, the world's most luxurious hotel and recognised as the symbol of Dubai, the multi-award winning Jumeirah Beach Hotel, Jumeirah Emirates Towers, Madinat Jumeirah and Jumeirah Bab Al Shams Desert Resort & Spa in Dubai, the Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London and the Jumeirah Essex House in New York.

The Group's activities are, however, not restricted to hotel and resort management. The Jumeirah Group portfolio also includes Jumeirah Living, the Group's luxury brand of serviced residences offering effortless living in luxurious surroundings; global spa brand Talise; The Taste Department, the company's dedicated restaurant division; Wild Wadi water park; The Emirates Academy of Hospitality Management, the region's only fully accredited third-level academic institution delivering specialised degree programmes in hospitality management; and Jumeirah Retail, with its 15 stores and dedicated luxury online store www.jumeirahcollection.com. Sirius, Jumeirah's Recognition and Rewards programme, offers members the ability to earn Sirius Points every time they stay, dine or shop with Jumeirah.

Building on this success, Jumeirah Group became a member of Dubai Holding in 2004, a collection of leading Dubai based businesses and projects, initiating a new phase of growth and development for the group.

Jumeirah has extensive expansion plans to grow its portfolio of luxury hotels and resorts into key gateway or letterhead cities and aspirational resort destinations worldwide. Currently, the Group has several luxury five-star properties under development in the United Arab Emirates, Jordan, Qatar, Oman, Bahrain, Kuwait, Maldives, Bali, Thailand, China, Argentina, Spain, England, Scotland and the US Virgin Islands. In 2009, the Group is eagerly anticipating the grand opening of Jumeirah HanTang Xintiandi in Shanghai, Jumeirah's first hotel in the Asia Pacific region.

For further information please contact:

Jumeirah Group Corporate Communications
Samantha Dancy - Public Relations Manager
PO Box 214159 Dubai, United Arab Emirates
Tel: +971-4-364-7959
Fax: +971-4-301-6655

Médecins Sans Frontières:

Médecins Sans Frontières (MSF) is an international independent humanitarian medical organisation. We provide life-saving emergency medical care, including epidemic control, war surgery, nutritional assistance and primary healthcare in more than 60 countries worldwide, on the basis of need alone, regardless of ethnic origin, gender, creed or political affiliation.
MSF rehabilitates hospitals and clinics, runs nutrition and sanitation programmes, trains national medical personnel, and provides mental health care. Through longer term programmes, MSF teams treat diseases such as tuberculosis and HIV/AIDS, but also neglected diseases, such as sleeping sickness and malaria.
Annually, some 2,500 volunteer doctors, nurses and support staff travel to crisis areas to work alongside 25,000 locally employed staff. MSF volunteers also have a duty to bear witness and sometimes to speak out on behalf of the patients and communities they are working with.
To maintain its independence from political interference, MSF relies on donations from private individuals for the majority of its income.
The objective of the MSF representation in the UAE is to spread awareness about the plight of the populations it assists, interact with local communities and participate with other concerned parties and philanthropists in promoting humanitarian principles and raising funds for this purpose.

Médecins Sans Frontières was awarded the Nobel Peace Prize in 1999.

For further information please contact:
Medecins Sans Frontieres Communications Department Contact:

Hanane Cherkaoui-Communications Officer
P.O. Box 47226 Abu Dhabi, UAE Regional Office
Tel: + 00 971 (0)2 6317645,
Fax: + 00 971 (0)2 6215059,

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