Dubai LYNX Radio and Interactive shortlists announced

220 entries were submitted in these categories with 24 Radio and 29 Interactive entries making it through to the shortlist.

The judging continues in Dubai with the Radio and Interactive shortlists being announced tomorrow and the TV/Cinema and Integrated shortlists available on Tuesday 17 March.

The shortlist for the remaining TV/Cinema and Integrated categories will be announced tomorrow morning.

Judging of the 3rd Dubai Lynx Awards, Incorporated as part of the 2nd Dubai International Advertising Festival, is currently taking place in Dubai by four juries made up of 29 leading creatives and media experts from around the world.

The winners, along with the Dubai Lynx 2009 Agency of the Year and Media Agency of the Year will be revealed during the Awards Ceremony that will take place on Tuesday evening 17 March.

The second day of the Dubai Lynx Advertising Festival sees the start of the Media Young Creatives Competition and another busy day of seminars and workshops which include presentations by Laura Desmond, Global CEO Starcom MediaVest Group, Osman Sultan CEO of du and Richard Pinder, COO of Publicis Worldwide who leads a debate on North African advertising. Coca-Cola, the IAA and Microsoft Advertising will also be presenting.

The Festival opened yesterday with Bob Isherwood, former Worldwide Creative Director, who talked about his concept of O.R.E (Originality, Relevancy, Emotional Connections). The potential of mobile media was then under the microscope with Rob Belgiovane arguing that

"the smaller the screen, the bigger the idea needs to be. you can do anything in a fragmented media world."

Scott Goodson, Founder of StrawberryFrog, told delegates than once you have a cultural movement.