Vice Versa announces record sales in 2008

"2008 was a record year in many ways. Vice Versa-related revenue in Partner outlets was up more than ten times compared to 2007 and three of our overall top five months came in the last quarter of 2008, when the economic downturn gained momentum. The number of transactions and card-users were at all time highs in December 2008 as demand for consumer incentives clearly increased" says, Kira Milan, Managing Director of Vice Versa International FZ-LLC.

"We have experienced an increased demand for 'Value for money' in all categories of shopping, dining and leisure activities, but we also see that the individual transaction amounts have been getting smaller as consumers spend less. Further we see that sales transactions that in the past were taken as given by the retailers - even the smallest ones - don't take place unless there are the right incentives"

adds Ole Milan, Co-founder of Vice Versa.

Early figures for 2009 confirm the growing trend for incentivised sales as Vice Versa-related sales at partner outlets has quadrupled, and the number of card users and transactions has increased to new record heights - more than eight times the number for January 2008. By giving consumers what they want, Vice Versa gives them a reason to spend and businesses a result-based marketing programme that fits exercises like lowering marketing budgets, reducing fixed costs and improving cash flow.

Vice Versa has just launched the sixth and most comprehensive edition of its Premium Guide for visitors to Dubai, including more than 325 partner outlets and exciting new additions such as Yamamay, Heavenly Spa, Manhattan Grill and the Jumana desert show. "Our Partners and distribution network keep expanding and we are thankful that our partners continue to have faith in us. The transparency and traceability of the Vice Versa concept help us to deliver valuable insights and make it possible for us to document the direct economic benefit of being a partner in the programme," continues Kira Milan.

Vice Versa will in 2009 via its partners, continue to promote the most attractive rewards for visitors to Dubai, attracting travellers through targeted marketing as well as continue to expand their network not only in Dubai but also overseas as it is expected that new 'Vice Versa Cities' will be established during the year.