Jotun Paints reaches out to blind community in Bahrain

The initiative involved the repainting of a blind children's nursery school in the town Isa, using 'Fenomastic' high quality paint. The move, which is part of Jotun's CSR initiatives in the Middle East, was organised in partnership with the American Mission Hospital, an organisation that aims to serve Bahrain's local community.

Established in 1981, the 'Bahrain Friendship Society for the Blind', extends training and developmental needs to the country's visually impaired sector. One of the leading projects of the group is the blind children's nursery school, which aims to ensure the development of blind children who are in the kindergarten level. Since the interiors of the nursery school had never been repainted since its construction, Jotun immediately offered to provide one of its best quality paints and the necessary materials towards this cause. The immediate repainting of the academic facility was coordinated with the American Mission Hospital, which resulted in a cleaner and safer environment for the children attending the nursery.

Biren Arora, Branch Manager, Jotun Bahrain, said:

"Our success in this endeavour demonstrates our dedication and commitment towards the local communities and the segments around it. We have always believed in trying to bring out smiles to faces within the local community and through this campaign, not only did we get to brighten up their smiles but at the same time ensure them of a cleaner and healthier environment."

As one of the pioneering members of the Emirates Green Building Council and an active advocate of corporate social responsibility, Jotun Paints continues to develop and market products complying with the highest environmental standards. With over 71 companies and 40 production facilities spanning across the globe, its extensive use of eco-friendly production methods and its line of environmentally-safe products reflects its longstanding commitment to sustainable development.

"Jotun recognizes the important role it plays as a responsible member of the community and the success we have achieved in our CSR campaigns paves the way for other companies to follow. Our desire to provide outstanding products without compromising the ecological balance and the quality of life of both our employees and customers continues to be our motivation to help us retain our position of leadership in the paints and powder coatings market, and at the same time be recognized as the most environment-friendly paints and coatings manufacturer in the Middle East," concluded Arora.