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Sunday, December 6 - 2009

British Council launches portfolio of new English teaching and learning services at TESOL Arabia 2009 in Dubai

  • United Arab Emirates: Wednesday, March 18 - 2009 at 11:57
  • PRESS RELEASE

The British Council, the world's largest English language teaching organisation, launched a range of new global English teaching and learning services in the UAE at the TESOL Arabia 15th annual International Conference which concluded on March 14th.

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The new services, most of which are free to users, aim to create very broad access to high quality teaching and learning materials through highly interactive web 2.0 style online services for teachers, learners and parents.

The new services include teacher content on a single website: TeachingEnglish - Your Global Home; 'LearnEnglish Second Life for Teens' - a fun learning zone in the Teen-only area of Second Life helps facilitate the social-networking and intercultural dialogue that goes on in English as the lingua franca of the virtual environment; 'LearnEnglish Family' aims to help teachers and parents combine to support young student learning through online resources.

'Premier Skills' is a partnership project that uses the brands and networks of the British Council and the Barclays Premier League to build English skills by exploiting the global interest in the Barclays Premier League. These include the Premier Skills website which has audio, video, and articles about the players, fans, and clubs in the league. All materials on the site have interactive activities for learners and ideas for classroom use for teachers. Among the online materials is a series of interviews with international Premier League footballers talking about how they learned English and their experiences of living in the UK.

Alexandra McGee, Regional English Projects Manager, British Council Middle East, comments:
"TESOL Arabia was the perfect opportunity for the British Council to launch a range of new and innovative services for English language teachers and learners, for the first time in the UAE. These web based tools tap into some of the most powerful channels of communication, and brands, especially for young people in an environment that is driven by English. All these services have been designed to enable every teacher and learner of English to have access to high quality resources from the UK."


According to the British Council, which is the world's largest English language teaching organisation, English today has become the lingua franca of an increasingly interdependent and globalized world. In almost every part of the world, including the Arabian Gulf region, the English language is often becoming the first choice for communication among linguistically and culturally diverse people. The number of current and future users of English in the world is rising and, according to recent estimates, non-native speakers of English have surpassed the number of native English speakers.

TESOL Arabia is the leading professional event for English teachers, which brings together English language professionals from around the world to the GCC to discuss, reflect and develop their ideas.
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Notes and media contacts

About the British Council:

The British Council is the United Kingdom's international organisation for cultural relations and educational opportunities. We are registered in England, Wales and Scotland as a charity.

The British Council, founded in 1934 and celebrating its 75th Anniversary in 2009, works in more than 100 countries worldwide to build engagement and trust for the UK through the exchange of knowledge and ideas between people worldwide.

Each year we engage with over 50 million people in the UK and around the world who are looking for creative ideas and skills, experience and partnerships to help them achieve their goals.

Our activity in the Middle East is delivered from centres in 13 cities in 8 countries (Bahrain, Iraq, Kuwait, Oman Qatar, Saudi Arabia, United Arab Emirates and Yemen) and is centred on three programme areas: intercultural dialogue, the UK creative and knowledge economy, and climate change.

In the UAE, the British Council has centres in Abu Dhabi, Dubai and Sharjah. We actively engage with the UAE community and the authorities and, through our innovative programmes, are able to bring people together from the UAE and the UK to benefit from the bridge of cultural relations and educational opportunities that span the two countries. This 'bridge' is built on mutual trust developed through valued partnerships, many of which have been designed in response to the evolving needs of the UAE.

Media contacts:

Jonathan Walsh
WPR
Tel: +97150 4588610

Beibars Abdi
WPR
Tel: +97150 5705531

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