CEO Michael-Ryan Fletchall said:
"Film financing is nothing new, but monetizing marketing efforts is cutting edge, and Experience Media Studios' niche market."
Fletchall added, "We have taken the Hollywood entertainment business model and tailored it to the UAE market, and the people we have met are blown away by it. Our pitch is this - if a client spends ten million on marketing without making a return, then it's an expense. However, if they spend twenty million and distribute the media not only do they reach a broader audience for their brand, they also create a revenue stream for future marketing efforts, making it an investment. Generating revenue from entertainment media is what Experience Investments is all about."
With a brand new state-of-the-art $100m facility, the studio is capable of front-to-back end media creation and distribution. In addition to the investment opportunities, the company offers services through Experience Solutions (sm), a turn-key production services solution to develop and produce media content for clients, and Experience Resources (sm), a media talent and equipment sourcing service. Under the Experience Co-Productions (sm) banner, the studio is using its Hollywood connections and global network to create co-production partnerships with other studios to produce movie and television media in Abu Dhabi for worldwide audiences.