Al Aqili Furnishings launches its new retail concept Decoworld

Aimed at providing customers a full-service destination for all their furnishing needs, Decoworld will combine AAF's exclusive brands of flooring, fabrics, window and wall coverings, lighting, furniture and accessories all under one roof, allowing customers to get all their interior design solutions in one convenient trip.

This opening follows the successful launch of Decoworld Kuwait late last year.

"There has been a remarkable increase in demand for high-quality furnishing products over the past few years. Al Aqili Furnishing's 12 years of experience in the market has shown how a company can grow from small beginnings to having a regional presence and we are confident that the Decoworld concept is a culmination of all that we have learnt about the industry since our inception."

said Shahriar Khodjasteh, Group Marketing Director, AAF.

"The success of the Big Box concept is based on the fact that everything that the customer needs is all under one roof. With Decoworld, not only are we able to exhibit a full portfolio of our interior products that will suit a range of tastes and budgets, but we are also able to make life easier and convenient for discerning interior furnishing buyers."

On display at Decoworld will be an eclectic mix of contemporary and chic home furnishings, innovative lighting solutions, luxurious textiles and stylishly understated accessories from over 35 international brands. With a huge variety of products on offer in specialized areas of interior furnishings, everything can be tailored to the customers' requirements, making sure that every home can be as unique as the customers themselves.

"We are constantly striving to bring new and innovative concepts to the market and we strongly believe that Decoworld is a suitable platform for our customers," explained Khodjasteh. "Decoworld is very unique and would be the first such concept where customers can come in, choose their furniture, choose their flooring, choose their fabrics and curtains, choose their lighting and get decorative advice should they need it. Of course others can provide such solutions, but not with the amount of choice that we have and not with the support from such a strong company like AAF behind it!

Over the last 12 years, Al Aqili Furnishings has created several internal specialised divisions that provide an entire spectrum of interior solutions to match the region's growing demand, in line with the company's vision to be "The Ultimate in Furnishing Solutions" throughout the region.