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Parmigiani Fleurier launches two luxurious models reflecting Swiss horological excellence
- United Arab Emirates: Sunday, March 22 - 2009 at 12:19
- PRESS RELEASE
Damas, the leading international watch and jewellery retailer in the Middle East, brings to Dubai two innovative watch models from Parmigiani Fleurier - Kalparisma for women and the Tondagraph for men.
The brand has been improving its designs especially the Kalpa models and the launch of Kalparisma collection is one of the steps towards creating innovative models. The luxuriously beautiful but the relatively small Kalparisma watch with the firm's automatic movement Calibre PF 331 is manufactured in the Parmigiani Fleurier's own workshops carrying the Parmigiani signature logo.
The collection made only from 18 carat rose gold, with or without diamonds, offers elegance. The smaller dial numerals have been redesigned to give the whole a new balance; black or white, sunray guilloche worked and then lacquered, its face also elegantly matches the leather strap: Hermes Swift calfskin for white or Hermes lizard skin for black.
There is also a red Hermes lizard skin version for those opting for greater originality. Its lugs, its tonneau shape and arched profile are the signature of Parmigiani, which the Kalparisma has adopted, while symbolising the two essential areas of the brand: watchmaking mechanics and refined aesthetics of the lines.
A Kalparisma collection with large window aperture date display or a model with a small seconds hand in place of the date, with highly feminine details is a thing of beauty. The dial of the watch is adorned by 5-branch stars give it a unique touch.
The kalparisma Ouranos rose gold model, more elaborate via the 'constellation' setting of its diamonds, offers the choice of a more jewellery oriented watch, distinguished by its white mother-of-pearl dial also set with precious stones.
The Tondagraph collection which has just been launched by Parmigiani Fleurier embodies accuracy technology and classic look. It is one of the best models the brand has ever produced. This timepiece embodies two new features: its grande complication, unprecedented since the creation of the Fleurier brand; and its new case, with more pronounced classic curves.
Combining the beauty of the Tourbillon with the technical function of the Chronograph, the Tondagraph model (Calibre PF 354) has joined the highly exclusive domain of Parmigiani Fleurier's Haute Horlogerie collections which is the fruit of tens of essential trades working on a manufactured piece.
The dial of this model is round in shape and has been redesigned to provide space and openings. The bezel offers greater expression for the dial's time indications. The lugs so characteristic of the Parmigiani style stand out as a final signature of its elegance. It takes 40-man hours to complete with a window to peak inside. The Tondagraph is produced in the limited number of around 30 pieces each year in 18k white gold.
The new models will soon be available at the Parmigiani Boutique, Dubai - conveniently located on the first level of Wafi's New Retail Extension and Damas Les Exclusives Boutiques in UAE.
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Notes and media contacts
About Damas:The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. The Damas Group has 467 stores in 18 countries around the world, as of 30 June 2008.
Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others. The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Damas Cut, Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthourah; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.
Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas International Limited is listed on the Dubai International Financial Exchange and its shares are traded under the ticker "DAMAS".
For more information, please contact:
Shazia Malik
PR Manager
The Idea Agency
P.O.Box 50887 Dubai, UAE
Tel: +971 4 34 34 424
Fax: +971 4 34 34 305
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