Motorola, Damas Jewellery unveil Aura in Jordan

This launch aims at providing Jordanians who value Motorola's technology and appreciate luxury with all what they seek in one phone.

Aura is a unique Motorola handset that breaks convention and re-establishes artistry in the design and manufacturing of mobile devices. Classic design, the industry's first circular display and fine craftsmanship help Aura deliver a sensory experience that is second to none for those with refined tastes.

Sophisticated design, high performance racing engines and the quality of the printed page proved the perfect muses to inspire the creation of Aura. Its form recalls the timeless beauty of luxury watches with the introduction of the world's first circular display on a mobile device. Technical precision and mechanical excellence are met with a Swiss-made main bearing and more than 200 parts that create a seamless opening for the handset. The quality of a photographic print is celebrated in the brilliant interplay of 16 million colors and 300 dpi resolution on the unique, round liquid-crystal display. Capped with a Grade 1, 62-carat sapphire crystal lens - one of the most scratch-resistant materials on earth - Aura is simply elegant.

Mr. Rawhi Al-Khatib, Levant & Egypt Market Manager, Motorola Inc., stated:

"We are extremely excited to be launching Aura to the Jordanian market through our partnership with Damas Jewellery, a renowned jewelry retailer. Our objective is to provide Jordanians who value luxury and elegance with a phone that is unique in design, imagination and state-of-the-art craftsmanship. From the moment Aura owners hold their phones, they elevate their own experience in luxury and unmatched quality. We are optimistic about our launch in Jordan and look forward to further cooperation opportunities with Damas Jewellery to expand to Egypt and the Levant region in the near future."

Mr. Tarek Jabacini, General Sales Manager at Damas Jewellery, stated, "We are honored to have established such a unique and exclusive partnership with Motorola, a company that redefines luxury in mobile devices. Aura, in particular, is exceptional in its design and quality, which falls in line with our vision of combining luxury, quality and matchless design. We hope the future will bring further opportunities to partner up with Motorola and continue to serve the Jordanian market."

The richness of Aura can literally be felt in its stainless steel housing, textures and patterns chemically etched into its surface. The front piece of the phone takes nearly two weeks to create. In that time, the stainless steel is sculpted, electro and hand polished, chemically etched and PVD coated. The result is a finely finished product that withstands the test of time.

Turning the phone over reveals a window into its mechanical heart. The Swiss-made main bearing, gears composed of Rockwell 50-55 hardened steel and 130 precision ball bearings work in tandem to drive the assisted-opening blade, an effect more like opening a luxury car door than accessing a mobile device. Its custom-engineered rotating mechanism is composed of more than 200 high-precision individual parts, and the gears are protected from harsh conditions with the same coatings used in high-performance racing engines. Motorola's proprietary CrystalTalk technology takes Aura to the highest level of audio clarity on every call, while Stereo Bluetooth technology enables Aura owners to make and take phone calls hands free by pairing with a compatible headset.

Aura is sold in select markets around the globe; retailing in countries that are home to that luxury consumer. In the Middle East, Aura retails in the United Arab Emirates, Saudi Arabia, and Lebanon in addition to Jordan.