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Good for business, first Formula 1 Etihad Airways Abu Dhabi Grand Prix
- United Arab Emirates: Monday, March 23 - 2009 at 12:33
- PRESS RELEASE
The first Formula 1 Etihad Airways Abu Dhabi Grand Prix will provide an unprecedented business opportunity for UAE companies.
The Abu Dhabi Grand Prix will be held from October 30 to November 1 this year at the spectacular new Yas Marina Circuit on Yas Island.
"The Abu Dhabi Grand Prix offers a unique opportunity for businesses in the UAE to show their support and be associated with this historic milestone for the country," said Richard Cregan, General Team Manager of Abu Dhabi Motorsports Management, the event organisers.
"People will always remember the company that took them to the first ever Grand Prix in the UAE," Mr Cregan said.
Richard Cregan was previously head of Toyota's F1 team and has extensive experience in dealing with the needs of sponsorship and event participation by companies. This experience is guiding the development of bespoke packages for companies for the event. Ranging from block seating, through to unique sponsorship, entertainment and hospitality opportunities.
The Abu Dhabi Grand Prix is the first ever F1 event in the UAE, and the last race of the 2009 season and according to Mr Cregan offers a perfect opportunity for companies to create impact from an investment and to leverage their involvement whether as a host or as a sponsor.
Mr Cregan continued, "One of the most pleasing aspects of our job at ADMM is the ability to be able to introduce a whole community to the excitement of motorsport in a way that works for business and families," he said. "For example, I would encourage Human Resource managers to think about how they can build an employee motivation scheme around the event."
The Formula 1 Etihad Airways Abu Dhabi Grand Prix has already secured significant sponsorship from leading UAE and international companies. Further opportunities exist for other UAE based businesses and international companies doing business in the Emirates.
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Notes and media contacts
About Abu Dhabi Motorsports Management (ADMM):ADMM L.L.C. is a joint venture between the Government of Abu Dhabi and Aldar Properties PJSC, the leading developer in the Emirate. Incorporated in the Emirate of Abu Dhabi, the company has been established to oversee the construction of Yas Marina Circuit, home of the 2009 Formula 1 Etihad Airways Abu Dhabi Grand Prix, and the successful ongoing operations of the track.
ADMM will manage the Circuit's racing properties as well as all other facilities on the Circuit grounds, including the drag strip, and karting. ADMM's management team, consisting of leading industry professionals, is committed to delivering a world-class and state-of-the-art motor sport venue.
About Aldar Properties PJSC:
Aldar Properties PJSC is undertaking multi-billion Dirham civic projects to help develop Abu Dhabi, the capital emirate of the United Arab Emirates, into an international business magnet and tourist destination. As the Emirate's premier real estate development, management and investment company, Aldar' is creating unique and prestigious developments that can be used as a benchmark of quality, whilst adhering to the cultural and natural heritage of the city.
Since launching in 2005, the company has announced assignments worth more than $72bn, in a property development portfolio diverse in scope and style, attracting considerable worldwide interest and inward investment.
The current property portfolio includes the Al Raha Beach development "the Ultimate Waterfront City", Yas Island, the Central Market, and a host of major developments and re-developments within the Emirate of Abu Dhabi.
Aldar are the development company in charge of building the Yas Marina Circuit which forms an integral part of the larger Yas Island development. The Yas Island project covers an area of 25kmē and is set to become a cornerstone of Abu Dhabi's fast growing tourism industry. In addition to the racing circuit, the development will include Ferrari World Abu Dhabi, a Warner Bros. Theme Park, five-star and boutique hotels, a water park, 356000 square meters of retail space, golf courses, marinas, restaurants, various entertainment facilities and luxurious residential property.
For more information please contact:
Liz Brooks
International Media Manager
Yas Marina Circuit
Tel: +971 (0) 2 4100 824
or
Haifa Al Shekaili
Press Officer
Yas Marina Circuit
Tel: +971 2 4100 839
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