Damas presents Jewelmer's glamorous pearl jewellery collections

Highly expressive, these jewellery creations are a definite must-have in the stylish woman's jewellery wardrobe and are perfect for both day and evening allure.

"Jewelmer's remarkable pearl journey began three decades ago and is adorned by several glittering works of art. As a premier source of peerless South Sea pearls, Jewelmer's beautiful pearl jewellery collections are designed to complement a woman's natural beauty due to the rare orient and rich gold and silver hues of pearls of this ori-gin," said Tawhid Abdullah, Deputy Managing Director, Damas Jewellery.

Jewelmer's fine pearl jewellery echoes the sentiments of the young and the young at heart. In it a woman will discover classic pieces that are all time favourites such as its stunning pearl strands as well as avant-garde crea-tions for the trendy, modern woman. Highly expressive, Jewelmer's creations epitomize sensuality and daring, elegance and sophistication. One outstanding feature of Jewelmer's pearl jewellery collections is each jewel is designed to celebrate the fabled beauty of the South Sea pearl by making it the protagonist of the piece.

Pearls for the young

Youngsters particularly will find Jewelmer's pearl stud earrings featuring both white and gold coloured South Sea pearls, charming accessories for day time and casual wear. The subtle glow of the pearls perfectly offsets any complexion and can be worn with any outfit. Other very interesting options include a pearl studded silk scarf that can be worn on the head like a bandana and open pearl strands that can be knotted around the neck casually and allowed to trail almost the entire length of the dress to instantly turn one's look as glamorous. Pearl strands can also be wound around one's wrist with much élan.

Pearls for the daring

Drop-gorgeous earrings featuring one white and one golden South Sea pearl are designed to swing with glamor-ous intent on the daring woman's ear lobes. While sure to be a red carpet favourite is a glittering cuff bracelet showcasing an elaborate weave of pearls with yellow gold settings dazzling with diamonds, amidst which 'pop' lustrous gold and white South Sea pearls of various sizes. Also for the adventurous are neck adornments of the most striking kind where South Sea pearls sprout out like new and fresh blooms and are twined around like rich foliage to give a nature-inspired look.

Pearls for the elegant

Enhance your elegance effortlessly with an all-time classic favourite - Jewelmer's marvelous pearl strands. Glow-ing and lustrous they can be wound around a woman's neck several times or just be worn singly to instantly transform mood and bestow magic. The design houses' most riveting necklace combines its peerless South Sea pearls with mother-of-pearl to form a glorious vine around its lucky wearer's neck.

Pearls for the Classic Bride

Jewelmer's vast and stunning array of pearl jewellery collections provide classic options for a woman's most special day in life - her wedding day. The silvery white of its luxurious pearl strands naturally offsets the pure white bridal gown while the golden South Sea pearl jewellery provides a glamorous option.

Founded 30 years ago, Jewelmer pearls stand unique for their "Ultimate Orient", a result of their thick nacre that is defined as the refraction of light as it penetrates through layers of aragonite crystals from the core to the sur-face. It uses the biggest pearl-bearing oyster, the Pinctada Maxima found naturally in the Philippines, Australia, Indonesia and Burma. This oyster can produce pearls ranging from 9mm to 37mm and prefers warm weather conditions and pristine waters which these countries are gifted with. Jewelmer's South Sea pearls are from the clean, unspoiled waters of Palawan, Philippines.

As an environmentally conscious organization, Jewelmer has implemented several projects like seaweed farming and tree planting, besides building up awareness among pearl farming communities

Jewelmer's stunning array of pearl jewellery collections is now available at Damas Jumeirah Beach Hotel, Damas Les Exclusives, Mall of Emirates and Damas Les Exclusives, Saks Fifth Avenue.