Selfridges offers a stylised shopping festival for Middle East travellers

Celebrating 100 years of 'enjoying shopping', Selfridges store on London's Oxford Street will offer holidaymakers, fashionistas and even window shoppers a carnival of engaging events.

These include fashion shows, an interactive entertainment lounge, a canopy of famous installations, an archive of celebrity shoppers and creative window-dressing.

"The centenary of shopping at Selfridges is an ideal attraction for summer holiday makers from the Gulf who are acknowledged fashion and entertainment enthusiasts," said Carol Maddison, VisitBritain Marketing Manager, UAE.

Across the country, luxury retail stores enjoy a vast clientele from the Middle East as increasing numbers of trendy Gulf residents opt to enjoy a summer breeze in the UK.

Among them, Selfridges enjoys a leading reputation for luxury shopping across its four stores located in London, Manchester Trafford, Birmingham and Exchange Square.

Leading the events' schedule is the 'Yellow Festival', a programme of quirky, cool and unexpected entertainments and diversions that will be hosted by a specially-formed troupe, the 'Selfridgettes'. The highlight activity of the Yellow Festival involves one-of-a-kind fashion shows that will include music and bingo.

Keeping with the theme of the Yellow Festival, exclusive products will be launched. All are designer collaborations featuring an element of the iconic Selfridges pantone, Yellow Colour, in them.

"Shoppers can truly enjoy 'the colour of summer' whether they are shopping for a yellow Giles Deacon dress to a pair of classic Converse shoes in yellow, to a Paul Smith bag replicating the front of the Oxford Street building and many more products besides," added Maddison.

In the years since the doors were first opened, people have been thrilled by the events staged in this iconic store - from the first public demonstration of television by John Logie Baird in 1925 to Vegas Supernova in 2005 to Stevie Wonder launching The Wonder Room in 2007.