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The Superbrands organization is acclaimed worldwide as the independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding based on brand quality, brand affinity and brand personality.
Mr. Sumit Gue, General Manager, Centrepoint Kuwait, said:
"Superbrands is an important industry recognition and we are proud to have achieved this status. It is a prestigious acknowledgement of our performance and the recognition reflects on our continuous efforts to build upon our competencies and offer customers added value in the coming years."
"To be voted as a Superbrand by the independent council is a powerful endorsement and evidence that Centrepoint Kuwait offers existing customers and employees significant benefits that distinguish us from the competition. We believe that one of the key elements of our success is our approach towards our customers. We are committed to providing our customers with the best quality of products and services at pocket friendly prices," further concluded Gue.
Centrepoint Kuwait emerged a Superbrand following rigorous assessment across well established criteria by the Superbrands Kuwait Council. The Superbrands brand selection process starts by creating a list of major brands operating in Kuwait, then the list of some 8,000 brands is reduced to around 1,300 brands which are presented to the council members to grade candidates. The scoring then is tabulated to result in the top scoring brands being designated Superbrands.
The Superbrands council members in Kuwait comprise individuals who have shown exceptional aptitude in business and who have a thorough knowledge of Kuwait's market and methods of business. The list includes: Dr. Anas Al-Rasheed, Mr. Bader Al-Humaidhi, Mr. Khaled Al-Khaled, Ms. Maha Al-Ghunaim, Dr. Saad Al-Barrak, Ms. Nabeela Al-Anjary, Mr. Mohammed Al-Qabandi, Mr. Saleh Al-Shaya, Mr. Matt Daniels and Mr. Fadi Roueissy.
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Posted by Siba Sami Ammari
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