Eros Digital Home launches lifestyle digital store in Dubai

Spread across 1700 sq.ft area, the new store will offer not just a wide range of products; it will create a brand experience for customers in an ambience of comfort, convenience and superb service.

"Today, shopping is no longer a purely commercial activity," said Deepak Babani, CEO, Eros Group. "There is a major trend towards experiential retail spaces that significantly add to consumer convenience and pleasure."

"The new Eros Digital Home lifestyle digital store offers many differentiators over conventional retail: The design, layout, colors used, visual displays and customer-focused service all add to the total brand experience for shoppers. With this store - and the ones that follow it - we want to raise the bar for electronics retailing in the region," Babani added.

Established in 1967, Eros Group has been a leading electronics distributor in UAE for decades. The Eros Digital Home has been created to exploit Eros Group's formidable experience in a multi-brand environment, offering consumers traditional offerings such as knowledgeable, well-trained sales staff, excellent after-sales service, a wide range of products and convenience, bundled with an unrivalled shopping experience.