UAE based Al Islami Foods enters into partnership with Intercol

The launch and new distribution partnership is part of Al Islami's 'BIG 5' expansion plan across the Middle East and international markets

The International Agencies Co. Ltd (Intercol) will market and distribute Al Islami Foods' range of premium halal products in Bahrain.

For Bahrain market, Al Islami's product range includes catering chicken, processed foods, frozen and fresh meat, cheese, vegetables, canned food, honey and dates.

Addressing the press conference Mr. Saleh Abdullah Lootah, CEO at Al Islami Foods said, "The conventional interest-based economic system has faced a severe blow and drawn the attention of businesses to Islamic economic models that are based on the concept of co-operation and equality."

"Hence, the halal-food market, which is structured on these models. Al Islami Foods is one such success story of this system, which is grabbing greater attraction of the European investors as well. The strategic tie-up with the Intercol gives us a tremendous confidence of huge success of Al Islami products in Bahrain," Lootah added.

"Al Islami is one brand that is 100% halal and over the years we have proved to be consistent in maintaining high quality and our customers in Bahrain and around the world can be assured that only the best halal products are on the shelf. Answering the market demand for our products in the Kingdom, we are very happy to expand into Bahrain market. The synergy with Intercol will be beneficial for the local market as Intercol has a widespread distribution reach in all market segments in Bahrain, assuring an excellent service to customers and consumers of Al Islami Foods' products," he concluded.

To cater to the needs of the society, Al Islami also introduced its unique Al Islami Cart, 'on-the-go fresh delights every day' concept which offers fresh hot-dogs to the consumer in potential locations in Bahrain. The company welcomes Bahraini entrepreneurs to enter into franchise deals for Al Islami Cart.

Speaking about Intercol's partnership with Al Islami, Mr. Abdul Rahman Ali Al Wazzan, Director of Intercol said, "This is a very important partnership as we share the similar values. Al Islami products are of superior quality and it is one brand that has earned the trust of millions of consumers. I am sure that Al Islami products will soon become the favourite of the people of Bahrain. Al Islami now joins the wide range of popular products that are marketed and distributed in Bahrain by Intercol."