Earth Hour is a global climate change initiative to combat global warming.
The campaign calls on individuals and establishments to turn off the non-essential lights for 1 hour, on Saturday 28 March 2009 - between 8 pm and 9 pm (Saudi Arabia's local time).
The aim of the campaign is to demonstrate that individual action on a mass scale can help change our planet for the better. The Bank's participation in this campaign comes as part of "SABB in the Community Programmes", and is an attempt to promote environmental awareness among individuals, including the Bank's staff, of their responsibilities towards preserving the environment.
SABB is one of the first Saudi establishments and companies to participate in the "Earth Hour". The Bank has called on its employees to join this international campaign, and help in sending a strong message to express the need to take efficient measures to combat global warming; in addition to broadcasting radio messages as a public service to tell the community about the occasion and its purposes.
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SABB participates in combating Global Warming
- Saudi Arabia: Tuesday, March 24 - 2009 at 15:58
- PRESS RELEASE
For the second year, SABB is participating - next Saturday - in "Earth Hour 2009", run by The World Wide Fund for Nature (WWF), the environmental conservation organization.
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Log in to request more information from Saudi British Bank (SABB)
Posted by Nadeen El AjouTuesday, March 24 - 2009 at 15:58 UAE local time (GMT+4)
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