Sharaf DG fuels retail spending with first of its kind vendor backed promotion

The sale which kicked off yesterday at the Times Square Center store, saw prices slashed up to 70%. Sales registered a 400% increase over average daily sales.

Mr Nilesh Khalkho, CEO Sharaf DG commented,

"In the current economic climate, consumers are reluctant to spend, but if given an excellent 'value for money' bargain, they are willing to reach into their pockets. Competitions and other sales gimmicks are no longer of interest. Traditionally due to very small retail margins, electronic retailers have been unable to offer large discounts. However as a first time initiative in this region, Sharaf DG negotiated with its vendors and is providing unprecedented offers and discounts on a select range of products. In the recessive market conditions, we are giving customers something to smile about"

The part sale is another first for Sharaf DG which is known in the industry for changing the face of electronics retail in the region. It has launched several innovative schemes including the 100% Consumer Finance Scheme and a 'Free tech check-up' service from DG Help, where customers can call a special toll free number for a free check up of their PCs, laptops, wireless connections or home theatre systems.

It's long-standing promise to customers 'If you don't find it at Sharaf DG, you get it free' and 'Lowest Price Guarantee' which assures customers that the prices of all products sold at Sharaf DG are the same when compared with any other other hypermarkets and retail stores located in malls, have contributed to making Sharaf DG UAE's leading one-stop electronic destination. In the recent past it has picked up four awards for retailing excellence - the Channel Middle East 'Best Retailer of the Year 08', the VAR Middle East 'Best Retailer of the Year 08', the 'Best Retailer for Marketing/ Promotion' and 'Store Concept of the Year' awarded at the Middle East Retail Academy Awards.