Mannai Auto appoints Action Qatar as its public relations agency

Under the terms of the agreement, Action Qatar will coordinate all PR and media related activities for Mannai Auto in the country.

"We're extremely passionate about cars, and so is our target audience. The brands we deal in, like Cadillac, Hummer, GMC and Subaru stir up deep emotions among automotive enthusiasts around the world. It was exceedingly important to us that our PR agency shares that love of cars, because without it, there is no way anyone could do justice to these magnificent automobiles," shares Mohamad Helmy, General Manager, Mannai Automotive.

"Fortunately, we found exactly what we were looking for in Action Qatar. In working with Action, we realized that not only were they pumped up about PR, but they also shared our deep passion for all things automotive. From that point on, the decision to retain them for PR support was an easy one," he adds

Anna Denise Ioannou, Country Manager (Qatar) for Action Global Communications, agrees. "The team that has been assigned to the Mannai Automotive account is crazy about their cars," she confides. "Mannai Automotive and their world class automotive brands are a dream account for these individuals, and there is no doubt that their passion will allow them to give their best to support these iconic brands in Qatar."

Established in 1993, MCS/Action is the largest independent public relations consultancy in the Gulf and a founding member of the Middle East Public Relations Association (MEPRA). The head office in Cyprus coordinates an integrated network of office across the Middle East and Gulf regions.

"Action is thrilled to be working with one of Qatar's most prominent automotive companies and the celebrated brands that it represents in the local market," said Ms. Ioannou.

Action Qatar counts among its clients such prominent names as Chubb Fire Qatar, Union Bancaire Privee, British Airways, W Doha and Qatar Islamic Bank (QIB). The office also participates in regional and Pan Arab campaigns on behalf of the network's international clients like Fujitsu Siemens, BAE Systems and the Oxford Business Group.