The opening of the Ibis Al Barsha on March 31st will initiate the third hotel Ibis & Novotel cluster for Accor in Dubai, following its development of midscale and budget properties at the Dubai World Trade Centre and the City Centre in Deira.
Located on the Sheikh Zayed Road close to the business hubs of Internet City, Media City and Jebel Ali Free Zone, as well as the Mall of the Emirates and the Jumeirah beachfront, the Ibis Al Barsha will be the first of five Accor properties in the area and aims to serve both business and leisure travellers; offering year-round value pricing as well as the superior facilities and services expected by visitors to Dubai.
According to General Manager Philippe Montaubin, the hotel has a long-term strategy to boost visitor markets that dovetails with the current move to discount rates prevalent in the city: "At Ibis Al Barsha, we are launching with a brand promise to deliver economy rates year round, not just for a few months."
The hotel expects to cover all markets with appeal to business travelers cutting costs as well as families traveling to Dubai for shopping or a city break, plus stopover and other group business.
The hotel has 378 double rooms, 100 twin-bed rooms and two special needs rooms across six floors, many of the rooms are interconnected and suitable for families, while all will feature IDD telephones, satellite flat screen TV, high speed Internet and WiFi connections, as well as 24-hour laundry service and an all day snack service.
Other facilities include WIFI in lobby and public areas, underground car park, free safety deposit boxes at reception, complimentary scheduled airport shuttle service, plus a variety of dining options including the 'Baharat' restaurant, an international buffet service with flavours of the Mediterranean, the Arab world and the Orient; the 24-hour Café Bonjour; for live music and a vibrant but cozy ambience the 'Casa Latina' Latin Cigar-Bar, and a convenient chill-out venue at the 'Madison' Bar completes the selection.
"The '15 minutes satisfaction contract' is the illustration of Ibis' concrete commitment to quality. If a customer reports a problem which is the hotel's responsibility, the teams are committed to finding a solution within 15 minutes maximum, 24 hours a day; every day of the week. If no solution is found, the client is invited," added Philippe Montaubin.
Christophe Landais, Managing Director Accor Hospitality Middle East comments, "Ibis Al Barsha Hotel is a strategic milestone and part of a planned network of 19 Ibis hotels in the Middle East: 3 Ibis hotels with 1,230 rooms are currently in operation (two in UAE, one in Kuwait) and 16 Ibis hotels with 3,535 rooms are under development in UAE, Bahrain, Jordan, Kuwait, Oman and Pakistan, of which 6 Ibis hotels with 1,273 rooms are set to open by 2011."
"In Dubai, we plan a total of 16 Accor hotels: 7 are operational and 9 are under construction. Aside from Ibis, we have other existing brands such as Novotel, and under development are Sofitel, Suitehotel and Pullman. Our group has an extensive portfolio of hotel brands from economy to upper-upscale to cater to all segments of the market," Landais added.
Accor Hospitality Middle East will have a total of 65 hotels throughout the Middle East, of which 26 are operational and 39 are under development.
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Accor Hospitality expands economy room market share in Dubai
- United Arab Emirates: Monday, March 30 - 2009 at 10:33
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Accor's sixth hotel in Dubai will add 480 rooms to the market, boosting potential to promote the city as a destination for visitors on a budget, whether travelling for business or leisure.
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Posted by Rana MesbahMonday, March 30 - 2009 at 10:33 UAE local time (GMT+4)
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Note:
Ibis, the worldwide economy hotels brand of the Accor group, offers consistent quality accommodation and services in all its hotels, for the best local value: a well-designed and fully-equipped en-suite bedroom, major hotel services available 24/7 and a wide choice of on-site food and beverage options.
The quality of the Ibis standard has been recognised by the International Organization for Standardization certification ISO 9001 since 1997. Ibis is also the world's first hotel chain to demonstrate its environmental commitment through securing the ISO 14001 certification, which has already been awarded to nearly one third of its hotels.
Established in 1974, Ibis is the European leader and one of the first economy hotel chains in the world, with more than 90,000 rooms and 800 hotels in 40 countries, including 4 in United Arab Emirates.
Accor, a major global group and the European leader in hotels, as well as the global leader in services to corporate clients and public institutions, operates in nearly 100 countries with 150,000 employees. It offers to its clients over 40 years of expertise in two core businesses:
• Hotels, with the Sofitel, Pullman, MGallery, Novotel, Mercure, Suitehotel, Ibis, all seasons, Etap Hotel, Formule 1 and Motel 6 brands, representing 4,000 hotels and nearly 500,000 rooms in 90 countries, as well as strategically related activities, such as Lenôtre;
• Services, with 32 million people in 40 countries benefiting from Accor Services products in employee and public benefits, rewards and loyalty, and expense management.
For more information, please contact:
Assistant PR & Marketing Manager
Ibis Al Barsha
P. O. Box 450011
Dubai, United Arab Emirate
Tel: +971 4 3996699
Fax: +971 4 3996669
Ibis, the worldwide economy hotels brand of the Accor group, offers consistent quality accommodation and services in all its hotels, for the best local value: a well-designed and fully-equipped en-suite bedroom, major hotel services available 24/7 and a wide choice of on-site food and beverage options.
The quality of the Ibis standard has been recognised by the International Organization for Standardization certification ISO 9001 since 1997. Ibis is also the world's first hotel chain to demonstrate its environmental commitment through securing the ISO 14001 certification, which has already been awarded to nearly one third of its hotels.
Established in 1974, Ibis is the European leader and one of the first economy hotel chains in the world, with more than 90,000 rooms and 800 hotels in 40 countries, including 4 in United Arab Emirates.
Accor, a major global group and the European leader in hotels, as well as the global leader in services to corporate clients and public institutions, operates in nearly 100 countries with 150,000 employees. It offers to its clients over 40 years of expertise in two core businesses:
• Hotels, with the Sofitel, Pullman, MGallery, Novotel, Mercure, Suitehotel, Ibis, all seasons, Etap Hotel, Formule 1 and Motel 6 brands, representing 4,000 hotels and nearly 500,000 rooms in 90 countries, as well as strategically related activities, such as Lenôtre;
• Services, with 32 million people in 40 countries benefiting from Accor Services products in employee and public benefits, rewards and loyalty, and expense management.
For more information, please contact:
Assistant PR & Marketing Manager
Ibis Al Barsha
P. O. Box 450011
Dubai, United Arab Emirate
Tel: +971 4 3996699
Fax: +971 4 3996669
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