Goody's 'the original taste' campaign massive success

The popular food brand staged its "the original taste" roadshow in major commercial centers in Jeddah has attracted a massive crowd, estimated at 25,000, who sampled the various recipes shared by its mayonologists, experts in mayonnaise recipes. The roadshow will also include visits to Riyadh and Alkhobar in the coming weeks.

The roadshow in Jeddah also included demonstrations for the best usage of mayonnaise, where the mayonologist prepared 15 delicious dishes by using Goody mayonnaise. Visitors of all ages - including men, women and children - participated in the "the original taste" roadshow by preparing various dishes of their own, under the supervision of the Mayonoligst.

Goody experts likewise shared valuable advice on how to identify the quality of mayonnaise through live cooking events, where the audience tasted various brands of mayonnaise in attempt to identify the best among the lot.

Zia Faruqi, brand manager, Goody, said:

"The roadshow was designed to give consumers a better appreciation of the superior quality of Goody products, as well as to educate them on the many ways they can prepare their favourite foods with Goody mayonnaise. It was a fun and festive atmosphere, with many in the audience preferring the superior taste and texture of Goody mayonnaise products."

During the course of the roadshow, Goody organized a blind taste contest between the visitors to identify the difference between various brands of mayonnaise (Goody mayonnaise vs other mayonnaise brands), where they all identified Goody mayonnaise as the best quality mayonnaise in view of its high quality ingredients (high quality distillated vinegar, freshest eggs and pure soya bean oil), all participants received giveaways for their participation.

Faruqi added, "For more than four decades, Goody has been a creative partner in many kitchens across the world, inspiring homemakers and food lovers to be innovative in preparation of delicious and appetitive dishes. 'The original taste' gave consumers in this market a chance to do that under the expert guidance of our mayonnaise experts."

"The success achieved during the six days of the roadshow in Jeddah's two largest commercial centers, was beyond our expectations. We do anticipate that our message, to interact with the public in order to develop their cooking skills through meaningful, useful and enjoyable activities, was delivered successfully," he continued.

Goody mayonnaise is the market leader in Saudi, with a 70% share of the market - a clear testament of the trust consumers have placed in the brand, as well its high regard for the brand's superior quality and delicious taste.

Goody's "the original taste" roadshow will be held in Riyadh at Al-Hayat Mall on March 25-27, and at Riyadh Gallery on April 1-3, while it will be held in Alkhobar at Alrashid Mall on April 8-10.