This campaign comes in line with the Bank's efforts to raise public awareness on important issues, and aims to highlight the major health risks associated with smoking, in order to encourage smokers to quit the deadly habit.
The Bank's initiative to call attention to 'smoking' comes from the significance of this epidemic, and the serious long-term and short-term effects it has on all society members, being males or females, smokers or non-smokers, and on both children and adults; in addition to the environmental hazards caused by smoking.
Cairo Amman Bank's "Did You Know?" campaign has already highlighted issues related to water and the environment since its launch in February 2009, whereby the questions and tips where published in CAB's advertising ads inside daily newspapers.
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Cairo Amman Bank raises awareness on smoking
- Jordan: Tuesday, March 31 - 2009 at 12:07
- PRESS RELEASE
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Cairo Amman Bank's launched the "Did You Know?" campaign for the coming week that includes facts about smoking.
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Posted by Nadeen El AjouTuesday, March 31 - 2009 at 12:07 UAE local time (GMT+4)
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