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Sunday, November 29 - 2009

Qatar Automobiles Company gears up for new showroom at Al Wa'ab City

Al Wa'ab City recently announced the upcoming opening of its new tenant's showroom, Qatar Automobiles Company (QAC).

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  • Carla Issa Vice President of Sales and Marketing Al Wa'ab City.
    Carla Issa Vice President of Sales and Marketing Al Wa'ab City.
Spanning 4,200 square meters of space, QAC's state-of-the-art showroom will be located on Salwa Road, an integral part of Al Wa'ab City's recently enhanced retail and commercial accommodations. Qatar Automobiles Company's existing showroom will be turned into a used-car facility.

Qatar Automobiles Company's new Mitsubishi showroom is considered to be the largest in Qatar to date. Promoting a unique automotive shopping experience, the showroom will house an on location franchise café outlet with comfortable and trendy waiting and service areas.

It will also feature onsite bank approvals and transactions bank desks. QAC will showcase the first ever Rally Art section offering accessories, as well as body & engine kits that can be purchased by customers to carry out related modifications on their Mitsubishi vehicles.

Al Wa'ab City's Salwa Road showrooms will offer residents of the City and of Doha a unique combination of innovative retail and lifestyle experiences.

Carla Issa, Vice-President of Sales & Marketing at Al Wa'ab City said:

"The presence of QAC within Al Wa'ab City is perfectly in line with our objectives for the project. Al Wa'ab City is designed to bring home an all-encompassing shopping, working and living experience providing a variety of retail choices and a gamut of unparalleled amenities for tenants and prospects. We have been witnessing an increased interest from a large number of businesses looking to launch their operations from Al Wa'ab City ever since we have announced our Salwa Road showrooms and offices for rent."


Khalid Abu Shaa'ban, General Manager of QAC said: "Qatar Automobiles Company has enjoyed continued and strong growth since inception. In 2008 alone, we achieved over 10,000 units of sales launching 4 brand new car models which spurred wide public acclaim and interest. This new showroom reinforces the solid business performance of our brand proving that our company's expansion plans are going on as scheduled with this upcoming opening being a first in a series of success milestones for 2009. We are looking into increasing our investment in the market with enhanced sales and after-sales services and overall customer experience."

"This unique location within such as prestigious project as Al Wa'ab City helps ensure great amenities and facilities for our customers who are looking to enjoy first-class and innovative automotive retail concepts."

The showroom is expected to open in the last quarter of 2009.

Al Wa'ab City is Qatar's first family-planned community and a multi-use development conveniently located along one of Doha's main arterial roads and in close proximity to some of Doha's major academic institutions and sporting facilities.

Al Wa'ab City integrates a wide variety of housing styles and options, small- and large-scale retail, low-rise offices, health facilities, and a world-class 200-room luxury hotel surrounding the 44,000 sqm stunning urban piazza - "Barahat Al Wa'ab".

Al Wa'ab City will be home to more than 8,000 people in approximately 2,000 residential units. The development spreads over an area of approximately 1.25m square meters with over 10,700 underground parking lots. This gives Al Wa'ab City one of the lowest population density ratios of any new major development in the country.

Al Wa'ab City is expected to be substantially completed in 2010.
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Notes and media contacts

For more information, please contact:

Hala Kassab/ Ahmed Hritani/ Aileen Andojar
ASDA'A Burson-Marsteller
Doha, Qatar
T: + 974 4351 113
F: + 974 4351 511

Al Wa'ab City
Al Wa'ab City is one of the largest privately held real estate project being developed in the State of Qatar. Stretching over 1.25m sqm and promoted by Nasser Bin Khaled Holding, this $3.2bn project is the first family-oriented, self-supporting community - a "City" within a city.

Blending Islamic cultural heritage with modern technologies, Al Wa'ab City offers an exciting mix of residential, commercial, retail and entertainment amenities while providing a pedestrian-friendly environment amidst lush landscaping.

Al Wa'ab City's safe and well maintained environment will be home to over 8,000 people and will have one of the lowest density ratios of any new major development in the country. The residential component of Al Wa'ab City comprises of 92 palatial Al Lewan Villas, 185 luxurious Hattan Villas, 78 Mezzen Villas, 43 Al Sennyar Town Houses and over 1,450 Azha, S'hayl, Al Y'ah and Merzam apartments.

Al Wa'ab City will incorporate more than 200,000 square meters of commercial accommodation and over 100,000 square meters of retail accommodation including a unique Boutique Mall.

Founded on the concept that at the heart of every community is a social gathering space, Al Wa'ab City is centered around a vibrant piazza the "Barahat Al Wa'ab". Stretching over 44,000 sqm, this lively piazza with its lush gardens, water features and shaded structures will feature a 200-room 5-star hotel.

With a vision to develop a prosperous community based on the principles of quality, cultural awareness, sustainability, longevity and growth, Al Wa'ab City promises to provide viable quality solutions to all its residents and an unparalleled destination to its guests.


Qatar Automobiles Company

Launched in 1970 by the late Sheikh Nasser Bin Khaled Al Thani, Qatar Automobiles Company (QAC) is the exclusive dealer of Mitsubishi Motors and Mitsubishi Fuso Trucks and Buses in Qatar. Since its inception, QAC has emerged as one of the strongest and most trusted automobile trading companies in the region, offering private and corporate auto services and original spare parts.

In a little over 35 years, QAC has acquired a large customer base. It comprises two showrooms, located on Salwa Road and Duhail, together with four after-sales service centers and three original spare parts workshops conveniently located across Doha. Additionally, QAC is opening a new state-of-the art showroom, also situated on Salwa road and is opening a showroom in Ras Abou Abboud.

QAC's innovations in the saloon car and 4x4 market has led the company to win a multitude of international awards from Mitsubishi Motors and Mitsubishi FUSO, including "Best Sales Award for 2003", "Best Performance Award in the Middle East for 2003", "Record Annual Sales Award for 2004", "One of the Best Dealers for 2004", and "One of the Best Dealers in the Middle East for 2005". Consecutively, in 2005 and 2006, QAC was awarded by MMC for achieving record annual sales. Due to its excellent service, Qatar Automobiles Company is the main vehicle provider for ministries, governmental organizations and oil and gas companies.

Today, QAC is considered to be among the key players in Qatar's rapid growth. QAC's vital role can be seen in its continuous support to sports, which includes sponsoring rally championships, equestrian championships, tennis, marine sports and others. Such activities are in line with QAC's commitment to enhance the country's socio-economic progress and help lead it towards brighter horizons.

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