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Sunday, November 29 - 2009

Rolls-Royce dealers gather for 200EX launch

  • United Arab Emirates: Wednesday, April 01 - 2009 at 11:19
  • PRESS RELEASE

Senior executives from dealerships in the Middle East gathered in Geneva last week for the launch of 200EX, the latest experimental model from Rolls-Royce Motor Cars.

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  • Middle East dealer representatives with Graeme Grieve, Rolls-Royce Sales and Marketing Director (left), and Peter Schoppmann, Regional Director Middle East (right), around 200EX at the Geneva Motor Show.
    Middle East dealer representatives with Graeme Grieve, Rolls-Royce Sales and Marketing Director (left), and Peter Schoppmann, Regional Director Middle East (right), around 200EX at the Geneva Motor Show.
The meeting was hosted by Rolls-Royce Sales and Marketing Director, Graeme Grieve, and Peter Schoppmann, Regional Director Middle East.

Speaking at the meeting, Graeme Grieve said:
"In 2008 four out of our top ten worldwide dealers were in the Middle East region, with Abu Dhabi coming first and Dubai second. I am delighted and honoured to welcome representatives of such a key market to the unveiling of 200EX in Switzerland. This meeting with our Middle East colleagues illustrates the strategic importance the region and the significant role that the production version of 200EX will play in their market."


He added, "Based on the feedback here at the Geneva show we are confident that the new model series will compliment the Phantom family in an ideal way as well as strengthening our business in the region."

The dealerships in the UAE are continuously amongst the top dealers in the world while the UAE has become the third largest single market for Rolls-Royce worldwide.

The appeal of Rolls-Royce in the Middle East region remains strong. The company reported a 48 per cent sales increase for the Phantom family in 2008 over 2007 as well as a sustained development in January and February 2009.

200EX shows a design direction for the future model series, currently named RR4, which is expected in early 2010.
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Notes and media contacts

Rolls-Royce top dealers in the world in 2008:

1. Abu Dhabi
2. Dubai
3=. Beijing
3=. London
1. Beverly Hills

Rolls-Royce has 81 dealers around the world and currently nine showrooms in the Middle East region: in Abu Dhabi, Dubai, Doha, Jeddah, Kuwait City, Lahore, Manama, Muscat and Riyadh.

About 200EX:

Experimental models have always played a significant role in the history of Rolls-Royce Motor Cars, from the first — 1EX, built in 1919 — to the most recent — 101EX, built in 2006. Unlike a concept car, the experimental models developed by Rolls-Royce Motor Cars have always been fully functioning vehicles, residing in a tangible world of wood, leather and metals rather than clay and foam. EX cars offer designers and engineers the opportunity for real-world innovation and have been used to showcase new components and engineering techniques as well as exterior and interior designs.

200EX is a design study for a contemporary four-door saloon and shows the direction for RR4, a new model series from Rolls-Royce due for production in 2010.

Press contacts:

Rolls-Royce Motor Cars
Frank Tiemann
Manager Corporate Communications Europe and Middle East
Tel: +49 89 382 29581

Tariq Zuroub
Senior PR Account Manager
Action UAE FZ LLC
P O Box 20970, Dubai Media City, UAE
Tel: +971 4 390 2980
Fax: +971 4 390 8161

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