Jotun Paints to highlight 'Lady Essentials' at 'The Bride Show 2009'

The leading paint manufacturer plans to showcase its 'Ladu Essentials', a luxurious emulsion paint product, to high-end customers who will be present at the predominantly female-centred event.

Jotun's participation is aimed at creating extensive awareness for the 'Lady Essentials', which is targeted towards women visitors looking for products in feminine colours and shades to use in their homes.

'Lady Essentials' is the result of extensive research done by the regional Dubai-based R&D laboratory in close collaboration with Jotun Norway. In the midst of the soaring cost of living and inflation, Jotun will be talking to women visitors at the event regarding 'Lady Essentials' as a cost effective and revolutionary product with unique features at its stand ZY40.

During the event, Jotun will also be highlighting some useful tips to ladies on the latest wall design and painting trends, which would aid them in updating the overall appearance of their homes.

"We have made sizeable investments in research and development to come up with 'Lady Essentials', which articulates our aims to provide unrivalled interior painting solutions to all our customers,"

said Deepak Pai, Marketing Manager, Jotun UAE.

"Our 'Lady Essentials' offers a convenient and cost-effective tool for women who like to quickly change the look and feel of their homes as per seasons or special occasions, and we have recognised the potential of bringing our unique range of paint products to specialised events such as this to gain maximum exposure. Our presence in 'The Bride Show - Dubai 2009' is part of our strategy to undertake marketing initiatives, which will take 'Lady Essentials' closer to our intended audience."

Offering unique benefits that no other paint in the market can provide, 'Lady Essentials' is a high-quality acrylic paint in a beautiful matte finish that is easy to clean, neutral in scent and with impressive colour properties that is guaranteed to last long. It is also suitable to be applied on walls of homes and offices, high traffic areas where the walls are more prone to staining and therefore require more frequent cleaning. Furthermore, the emulsion paint also does not leave any trace of odour after six hours of application.

"The 'Lady Essentials' brand is packed with features that address the practical needs of both homemakers as well as single ladies who want to turn their homes into a pleasing environment where they can relax and enjoy. As we witness an increasing number of end-users visiting our website for information to help them make decisions on their painting needs, we have been motivated to disseminate our knowledge within high profile events such as this. We are happy to be steadily moving towards achieving our goal of giving enthusiastic home owners inspiring ideas by providing them with a broader range of specialized paint products," concluded Pai.

In addition to highlighting the 'Lady Essentials' brand, Jotun Paints also plans to encourage participants to visit its 'Inspiration Centres' (IC) within the residential areas in the UAE to get more ideas to spark their imagination.

Paint experts within these centres give out professional guidance in determining the most suitable colour, texture and pattern for their paint jobs.

In addition, the ICs also showcases themed environment models, comprehensive product information and colour consultancy at no additional cost, which underline Jotun Paints' dedication towards aiding ladies achieve a more suitable home environment for themselves and their families.