Redington wins 'Retail Distributor of the Year' award

The glitzy award ceremony was held at Westin hotel in Dubai and was well attended by IT industry titans.

The Channel Middle East Awards serve as the ultimate platform for recognizing and honouring the companies that are top of their class when it comes to channel development and market expansion.

More than 300 channel executives, IT vendors, distributors, resellers and retailers congregated to recognize the achievers. This is the 2nd annual Channel Middle East awards.

The contenders were judged on a number of criteria including customer satisfaction, sales growth, profitability, vendor relations, innovation and service levels.

Redington bagged the 'Retail Distributor of the Year' award amidst stiff competition from Ashley LLC, Despec, FDC International, SIT distribution and Trigon Computers LLC.

Commenting on the award, Mr. Ashok Veeraragavan, Director - Sales, Redington Gulf said, "We are extremely thrilled to receive yet another award for our retail capability. Last year, we won the Retail Distributor of the Year award at the Middle East Academy awards hosted by Digital Consumer Channel. This year's channel award reinforces Redington's prowess in the IT distribution and retail segment and the company's belief in customer delight."

"Redington has achieved 100% customer retention for 3 years in a row, owing to the strong and intense relationship the company shares with all its retail partners, which ensures no stone, is left unturned, to see a customer satisfied," he added.

Earlier this year, Redington was also honoured with the 'Best after sales service award' at the 'Choice of Channel awards' hosted by Vendors and Resellers (VAR) magazine. This was the first online voting award where the winners were decided directly by the votings of the vendor and reseller community.