Philips partner's with Dubai Fashion Week for the second year and launches the latest fashion iron

Philips makes it 3x easier for all women to look hot every day with the launch of the Fashion Iron Limited edition GC3390.

The Fashion Iron is stylish and easy-to-use, packed with features that offer great results with minimum effort, for an ironing experience that is three times easier than with traditional irons. The GC3390 Fashion Iron cares for fashionable clothes, as the stylish, patterned iron means women can easily iron their clothes and make their unique fashion look hang properly and their clothing look great - as if it's ready to be debuted on a chic fashion catwalk.

The Philips steam fashion Iron offers not only extra convenience because of the large water inlet, extra-long cord and water level indicator, its new steamGlide soleplate for powerful crease removal and easy gliding on all fabrics makes ironing easier and smoother.

"At Philips, we pride ourselves on more than 50 years of experience in designing irons that care for fashionable clothes and are comfortable to use. At Philips, we understand that the best way to make ironing less of a chore is to get it done brilliantly and fast. This new steam ironing system responds directly to this need, guaranteeing great results, through efficient, innovative design"

commented Vincenzo Ventricelli, Director of Customer Marketing, Middle East and Africa, Philips Consumer Lifestyle.

Philips has been a partner of Dubai Fashion Week in the last 3 shows and since 2008. Dubai Fashion Week is the region's flagship fashion trade event and focuses on offering retail buyers, fashion professionals and media an exclusive preview of the season's upcoming collections and trends, thus generating publicity and revenue for the fashion industry.