Mitel widens its Saudi route and appoints new partner, 'Da'erat Al Anzima'

A well known system integrator specialising in design, deployment and technical support of telecommunication solutions, Da'eat Al Anzima is an affiliated company of the Saudi Al Majal Al Arabi Group based in Riyadh and is aiming to be one of the fastest-growing Telecommunication companies in Saudi Arabia.

As a new and fully accredited channel partner, Da'erat Al Anzima is already involved in major turn key projects with end-to-end solutions targeting mainly the Health, Education and Hospitality sectors.

"Based on our expertise in project handling and converged offerings, we are confident that Mitel IP products and related applications will have a wider coverage and will grow their market share. This is more evident by the recent specific departure of few notable players."

Said Hassan Abu Taha, Da'erat's Managing Director.

''Our company is well positioned in the Saudi market and can now enhance its offerings to include Mitel's IP telephony and other Unified Communication applications, especially that Mitel is renowned for its technical competence and product innovation'' Abu Taha added.

"With the current slow down of Dubai, it is now official that Saudi Arabia has taken the lead has become the largest construction market in the region. It is in this context that Mitel's expansion is critical to our growth in the Kingdom and would benefit from Da'erat's local contribution particularly when many of Mitel's global customers are too eyeing Saudi Arabia" Said Hisham Amili, Mitel GM, GCC.

"Unlike the rest of the region the Saudi market has not been exposed to major foreign investments and as such is not affected by the crunch to the same level. The Kingdom therefore is continuing with its growth plans specifically in the hotel, health and education sectors. This will offer Da'erat the opportunity to fulfill some of the growing IT demand" Amili stated.