In response to this challenge, Audi Abu Dhabi, represented by Ali & Sons Co. LLC Motor Division, has become one of the first automotive dealers in the UAE to launch a leasing programme.
This imaginative approach aims to offer both flexibility and peace of mind to new drivers of brand new Audi vehicles.
"The Audi Abu Dhabi Leasing Programme offers customers the opportunity to drive a very desirable car with resale, insurance, servicing and so on taken care of," says Ali & Sons' Audi Brand Manger, Andrew Hellyar.
"We offer very competitive monthly rates combined with the option to purchase the vehicle at the end of the term. Alternatively the car can be returned and a newer model leased in its place," Hellyar added.
The introduction of the leasing programme, which is unique to Ali & Sons, not only makes perfect business sense for Audi Abu Dhabi, but also takes to heart the interest of potential new car owners and offers customer convenience.
Hellyar explains that Ali & Sons' leasing plan gives the dealership access to a new customer base which represents a further opportunity for Audi to capture market share. On the back of this programme, Audi forecasts a sales increase of up to 20% in 2009.
When deciding between buying and leasing, according to Hellyar, people should consider their motives and personal situation.
"Some people will still want to buy cars, but for others leasing may be a more sensible option," he said.
Through leasing, new clients will also benefit from the same reliable service that Audi customers in Abu Dhabi have become accustomed to.
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Audi Abu Dhabi's unique leasing programme offers the chance to drive a brand new car every year
- United Arab Emirates: Saturday, April 04 - 2009 at 10:55
- PRESS RELEASE
Recent stricter auto financing requirements impacted greatly on aspirations of many people wanting to drive new cars.
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About Audi:Audi AG sold a total of 1,003,400 cars in 2008 and thus achieved its thirteenth consecutive record year. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of local production of the Audi A6 at the end of 2007 and of the Audi A4 in early October 2008.
The company is active in more than 100 markets worldwide. Audi AG's wholly owned subsidiaries include Automobili Lamborghini Holding S.p.A. in Sant'Agata Bolognese (Italy) and quattro GmbH in Neckarsulm.
Audi currently employs around 57,000 people worldwide, including 45,000 in Germany. The brand with the four rings invests more than €2bn each year in order to sustain the company's technological lead embodied in its 'Vorsprung durch Technik' slogan. Audi plans to significantly increase the number of models in its portfolio by 2015 to 40.
The Audi brand celebrates its 100th birthday in 2009. The company was founded by August Horch in Zwickau on July 16, 1909; he named it Audi after the Latin translation of his surname 'hark!'.
Audi AG's commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005: Audi Middle East. Sales in the Middle East rose by 21.2 percent to 7,732 cars in 2008 (2007: 6,380). The current Middle East model range comprises the A3 Sportback, A4 Saloon and Cabriolet, the A5, A6 and S6, TT Coupe and Roadster, the A8, S8, the Q7 and the R8.
For more information, please contact:
Tabassum Farooq
Account Manager
Cicero & Bernay Public Relations
Tel: +971 4 334 2966
Fax: +971 4 334 2977
Posted by Rana MesbahSaturday, April 04 - 2009 at 10:55 UAE local time (GMT+4)
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