Leading hotels in Egypt to be awarded at World Travel Awards 'Oscars' in South Africa

Co-located alongside INDABA and in partnership with the ICC Durban and South African Tourism, the leading industry bodies, government representatives and the world's media will gather to discover which travel and tourism companies have been voted Africa's very best.

Since 1993, "the Oscars of the travel industry" have stood unrivalled in impartially recognising and rewarding those who set the standards across all sectors of travel and tourism. This year's World Travel Awards are more important than ever before as the winners will demonstrate what it truly takes to make a difference and will act as beacons of hope for the rest of the industry.

The winners will spotlight the very best overall African travel companies, operators, hotels, resorts and destinations as well as honour the leading hotels in Botswana, Cameroon, Cape Verde, Egypt, Gabon, Gambia, Ghana, Kenya, Morocco, Mozambique, Namibia, Nigeria, South Africa, Swaziland, Tanzania, Togo, Tunisia, Zambia and Zimbabwe.

Graham E Cooke, President and Founder of World Travel Awards, said:

"This is an opportunity for Africa to demonstrate supreme excellence at the highest level."

"These awards are the most prestigious and highly coveted in the hospitality, leisure, travel and tourism industry in Africa", he added. "They are awarded to businesses that have demonstrated their willingness to pursue best practice in every aspect of their operation, increasing their efficiency as well as their profits."

Cooke stated, "The over riding objective of the World Travel Awards is to encourage and stimulate business excellence within the international travel and tourism industry. There is no doubt that this will be a glitzy and exciting evening, but at the same time there will be a very serious purpose behind the event with importance to many African businesses."

"Winning one of the awards not only brings a travel company or destination acknowledgement and respect from the global industry, but also offer valuable commercial and profiling benefits that can filter down to the bottom line," he continued.

The World Travel Awards have partnered with influential global media partners such as BBC World, Explore South Africa, Travel Daily News International, Travel and Leisure China, eTurboNews and Publituris.

The Africa event is part of a World Travel Awards Grand Tour with regional awards staged throughout the world, ending with a Grand Final in Jamaica at the end of the year.