"This move reflects our total confidence in the robustness of OKI products, which are manufactured to the highest possible standards," confirms Chief Executive Officer and Chairman, Tetsuhei 'Tets' Kawamura. "OKI's printing solutions have long been regarded as market leaders in terms of product quality, a position which we have now reinforced with this unique commitment to our customers."
The warranty is easy to initiate, as customers simply have to register on-line, by telephone, via fax or by post within 30 days, providing their name, address, product serial number and the date of purchase. Registering in this new scheme will guarantee customers all inclusive service on site and enhance means of communications with OKI and their distributors all over the EMEA region.
John Ross, general manager, Middle East, India, North East Africa, OKI Printing Solutions, said:
"Much of OKI Printing Solutions' success over many years has been based on our ability to anticipate and respond to changing customer requirements. This important new OKI initiative reflects our proactive approach, by giving customers the confidence that they will maintain maximum availability of their business-critical in-house printing capability in today's highly competitive commercial environment."
Ross added, "By introducing this new extended warranty we will provide our customers with complete peace of mind, and at the same time, it will enable us to respond more quickly should they make a product support call after registration. More broadly, it will also help us improve further our ability to communicate with customers via the channel of their choice."
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