Philips launches the LCD flat TV featuring led backlighting winner of Eisa award

Winner of the EISA 'European LCD-TV 2008- 2009' award, the 42" set delivers levels of contrast and motion smoothness never achieved by an LCD before.

In its official citation, the EISA judging panel states "The new 42PFL9803 solves two of the most critical challenges in current LCD TV technology: black level and motion blur. Thanks to its genius LED backlight, featuring 2D Dimming control over 128 individual areas, the 42PFL9803's black level can now compete with the best plasma TV sets. The Clear LCD 100Hz technology, meanwhile, reproduces crystal-pure images that are also naturally fluid thanks to Philips's extremely sophisticated motion compensation algorithm. The picture-sensitive Ambilight is another smart feature exclusive to Philips. Sound quality is better than average, but this does not compromise aesthetics: the loudspeakers are, in fact, invisible....."

Vincenzo Ventricelli Director Customer Marketing, Middle East & Africa, Philips Consumer Lifestyle explains:

"Philips new LED Backlighting technology is a true milestone in the ongoing evolution of our FlatTV range. It also features the latest generation Perfect Pixel HD engine and the immersive Ambilight Spectra system. All these elements have been combined into a sleek design to make this the must-have purchase for consumers who demand breathtaking picture quality."

LED LUX - LED local dimming backlight technology
The 42PFL9803 is the first LCD TV to feature Philips unique LED local dimming backlight technology, LED LUX. Until now, LCD TVs have suffered from washed-out blacks caused by light leakage. The LED local dimming backlight system employed by the 42PFL9803 helps eradicate this problem and deliver industry-leading black level performance.

The LED LUX system comprises of 128 segments of LED's which can be individually dimmed to precisely control the output of each pixel. So, even if a segment contains both bright and dark portions, the pixel values of the dark portions can be dimmed to deliver optimum contrast performance.

Perfect Contrast

The amount of dimming actually required by each LED is continuously calculated and re-calculated to accurately reproduce the image. Effectively, because there is no light leakage it delivers dramatically superior contrast and deep black levels with an astonishing 2,000,000:1 Dynamic Contrast ratio.

100 Hz Clear LCD with 2ms response time

The 42PFL9803 is also the world's fastest LCD courtesy of 100Hz Clear LCD and a 2 millisecond response time which finally defeats the motion blur problem common with most other LCD TVs. 100Hz Clear LCD creates extreme motion sharpness and with Double Frame Rate Insertion it increases the sharpness of motion reproduction to more than twice that of conventional LCD, resulting in a performance with a response time of 2 milliseconds - the fastest LCD refresh rate in the world.

Perfect Pixel HD Engine

The 42PFL9803 comes fully equipped with Philips most advanced picture processing technologies. The latest Perfect Pixel HD engine processes 500m pixels per second (double the performance of its predecessor), to deliver unrivalled sharpness and detail. Each pixel of the incoming picture is enhanced to better match the surrounding pixels, delivering a more natural and lifelike picture.

Perfect Colors is the combination of new color sources, advanced color processing for both existing and new sources, and a Wide Color Gamut display. The powerful 17-bit Color Booster technology pumps out a mesmerizing 2,250 trillion colors, producing brilliant life-like images with natural skin and white tones. The Wide Color Gamut display and x.v. Wide Color HDMI input display the most vivid and vibrant colors.

Perfect Natural Motion ensures judder-free and razor sharp images, which is particularly critical with 1080p/24 source material. Perfect Natural Motion estimates motion in the picture and corrects juddering movements in both broadcast and recorded movie material (e.g., DVD and Blu-ray Disc). Perfect Natural Motion results in smoother and quieter pictures with excellent sharpness surpassing even the motion performance in a cinema.

Ambilight Spectra 2

The set boasts immersive Ambilight Spectra 2 technology, which accurately identifies dominant on-screen colors and generates accurately-matched ambient lighting from both sides of the screen onto a rear wall matching the picture on screen.

Connectivity

Easy to use and set-up, the 42PFL9803 boasts four HDMI 1.3a EasyLink inputs to ensure easy connectivity between HDMI devices and also features an Ethernet port enabling access to the PC and all networked content.