Xerox demonstrates business survival skills to print professionals at Gulf Print 2009

Xerox will bring 'Real Business Live' to Gulf Print this year showcasing real customer applications to print professionals, creative Agency staff, marketers and vertical enterprise businesses and how they can better control costs and ensure survival and success through the strategic use of digital and value-added services.

The theme for this year, 'Many people, one passion, one team' is very much evident at the show, where Xerox will be sharing their stand with Dynagraph, one of the leading suppliers of products and services to the print industry across MEA.

In addition, there will be several technology partners who collaborate with Xerox on the stand and thanks to such partnerships Xerox delivers robust, end-to-end print production solutions that enable users to make the transition to digital in the easiest and most cost-effective way.

"This is a challenging time for most industries, print included. At Gulf Print 09, we will be speaking to print professionals and showing them how they can survive & be profitable. We will be discussing a wide range of 'real business' issues including digital colour printing, value-added services such as variable information printing and Web-to-print systems, workflow automation, effective business models, strategies for cutting through the clutter of information overload and high-profit applications such as one-to-one marketing."

said Tim Gould, General Manager, Global Services and Production, Xerox Middle East & Africa, Developing Market Operations.

The printing industry has undergone a substantial transformation in recent years as print providers have embraced new revenue streams and higher margins only possible with a more digitally based business.

As a result, digital printing is positioned to deliver an advantage in today's tight economy by enabling relevant personalization for a better return on direct marketing investments, process automation for greater efficiency, and print-on-demand services to better control print costs, inventory and waste.

Xerox latest leading print production solutions will be showcased at Gulf Print 09 and include Xerox flagship iGen4 Digital Press, Xerox DocuColour 8000, Xerox Nuvera 120EA and a whole host of new and upgraded workflow solutions.

Additionally, in an era where environmental sustainability is highly valued, digital print offers the greenest print options available. Xerox has taken the lead with extensive "green" solutions that enable print industry experience cost saving whilst being more environmentally friendly.

Xerox will be sponsoring the VIP lounge during Gulf Print 2009 along with the Gulf Print daily newsletter.