Midas Furniture awarded Superbrands 2008 title

The Director of retail Operations, Mr. Russell Brown, expressed excitement upon Midas' achievement, pointing to reasons attributed to the explosive success Midas has enjoyed since first opening in 1994: The superior qualities found at Midas, A dedicated team of tasteful designers who are kept up to date with the latest trends. Attractive prices geared towards multiple segments of Kuwait's diverse population. World-class presentation furniture & accessories. The continuous and strategic openings of unique showrooms to guarantee customer reach. Expansion in company product lines and activities in surrounding markets in the GCC and Arab world. Midas' continuous effort to provide unique and outstanding services to all customers before and after their purchase.

Mr. Russell added:

"Midas Furniture owes its customers for being able to meet the high standards set by Superbrands, pointing to that customer trust is the company's most valuable asset and is the driving force behind Midas has taken the lead in Kuwait's furniture retailing industry."

He also pointed out that unlike others, Midas has always exclusively offered furniture-related products, allowing the company to focus enough time and resources on becoming the market leader.

Midas has recruited an international team of seasoned interior designers who are well-acquainted with Kuwaiti tastes. They have access to the world's greatest furniture producers to ensure style, quality and value are always at their maximum. With this principal in mind, along with the above points, Midas now commands a massive market share by entering 150 houses in Kuwait daily.

Superbrands evaluates brands according to global standards under designated committees for each country. The commission in charge of Superbrands for Kuwait is composed of Dr. Anas Al-Rasheed, Badr Al-Humaidi, Khalid Al-Khalid, Maha Ghunaim, Dr. Saad Al Barrak, Nabila Anjari, Alqbandi Mohammed, Saleh Alshaya, Matthew Danilyz, FadiRoyce.