Mohammed Saeed Harib, founder of Lammtara, producer and director of Freej, said:
"We are very pleased and honored to add this prize to the Freej portfolio of awards. Our objectives from the website were to reflect the spirit of the series and enable us to interact with our fans, develop the brand and grow its franchise. Breathe Branding successfully managed to create for us the ideal online platform which allows us to interact with our fans and give them an enjoyable browsing experience."
Freej website streams trailers of previously aired episodes, has information about the characters, the cast and Freej products, which can also be purchased online. The forums and blogs allow further interaction among fans and the team behind the show. The website also offers Freej wallpaper and screen savers that can be downloaded for free, as well as online Freej games.
Commenting on winning this award, Sajag Patel, Managing Director, Breathe Branding, said, "This award is an incredible recognition for our team and the effort we have put to produce a captivating website that captures the essence of Freej series. Our main goal was not just to create a website but rather an amazing interactive and informative online experience that would attract Freej fans to explore it and use its tools. The TV series was a big success and we had to make sure that the website would reflect this success and live up to the same level."
Sajag Patel added, "We are always committed to delivering innovative results and we are really proud with the success we have achieved creating Freej website. The site traffic increased significantly within weeks post launch and now the Freej team has a range of corporate tools, such as global licensing system, driving the traffic to the website."