2nd Suzuki showroom opened at Sitra, Bahrain

In addition to the existing facility at Khamis, a separate showroom will be dedicated to the Suzuki range of cars and vehicles. Currently, the company offers Alto, Grand Vitara, Swift, XL-7, SX4, Grand Vitara and APV vans from its Suzuki brand portfolio.

According to Mr. Jamal Al Sayed, General Manager of Mohammed Jalal's Automotive Division, the new showroom will reflect the worldwide corporate philosophy of the Suzuki "Way of Life".

"Way of Life" is the consumer-focused blueprint for everything Suzuki does - from developing its cars to marketing it all over the world. Mohammed Jalal & Sons will capitalize on Suzuki's global strategy by homogenizing this philosophy in Bahrain. Their aim is to identify with Bahrain's culture and lifestyle, and portray Suzuki as a brand especially suited for the region.

Suzuki's new showroom has been designed according to international specifications set by Suzuki and also has a play area for children.

"Those who invest in Suzuki brands are those who are passionate about life and live it to the full. We are happy to offer cars which are big on value, performance, space and comfort. These aspects are totally in harmony with the dreams and desires of the residents of Bahrain"

believes Mr. Sayed.

The location of the new showroom is conveniently accessible from Sitra's main highway. This is the second new showroom for Mohammed Jalal after the successful launch of their Jaguar showroom recently.

Elaborating on the significance of the new showrooms, Mr. Sayed said: "We want to create an exclusive customer experience at our new showrooms. This is part of our vision to expand in line with our service commitment".