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Porrati's new collection interweaves classicism and elegance

  • United Arab Emirates: Tuesday, April 07 - 2009 at 12:17
  • PRESS RELEASE

One of the most innovative Italian jewellery creators Porrati introduces its new jewellery collection which makes a powerful aesthetic and emotional impact as it combines the skills of the master craftsman with the latest fashion trends.

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  • Cherie rings.
    Cherie rings.
Porrati jewellery is the result of a meticulous manufacturing process in which great attention is paid to every detail and where the harmonious play of lines finds the difficult balance between the traditional and the contemporary.

For this reason the collections have preserved their easily recognizable creative inspiration while, at the same time, they have kept up to date with current taste.

Theirs are the designs that always find a consistent look expressed in pieces of jewellery with a constantly changing personality. Every woman can identify herself with them without giving up her elegance or her femininity. Quality, imagination, originality and carefully worked out designs are the distinctive features that form the foundation for the success of this sophisticated brand.

Porrati crafts very stylish pieces of jewellery designed for a woman who wants to be noticed and who is not afraid of standing out. Shapes are intentionally conspicuous, with a sense of daring decidedly influenced by the desire to appeal to an exuberant woman, self-confident and smartly audacious. This season the brand introduces four collections which are as follows.

Etoile Collection


In this line the pearls are charged with the power of colours, black, violet, rose and salmon, which shade off towards white, while the diamonds enshrouding them illuminate them with luxury. The collection consists of a necklace, ring, earrings and bracelet.

Cherie Collection


Soft and sculptured, sensual and elegant, white and coloured, the surfaces succeed each other, alternating between light and dark, concave and convex; forms, volumes and colours are the protagonists in an eccentric, passionate collection that is almost intangible in its lightness. The collection consists of four rings with white diamonds, black diamonds, blue sapphires and rose sapphires.

Elisir Collection


The collection creates an oriental effect like an amulet or a talisman, to be kept with one always. Featuring a mixed effect of sapphires and diamonds, its simple, informal design is suitable for every occasion. The collection consists of a necklace, ring, earrings and bracelet.

Ibiza Collection


These jewels can be used as fashion icons, water fantasies waving fast from our imaginary to our heart. Sparkling personality, coloured pearls, and Mediterranean emotions, Porrati reveals the enchanting side of woman's beauty in this collection.

The latest Porrati collection is now available at select Damas Les Exclusives Boutiques across the UAE.
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Notes and media contacts

About Porrati:
Roberta Porrati founded the highly successful brand in Valenza 12 years ago. Feminine, alluring, intriguing, full of promise and seductive in design; its very fashionable creations are executed in gold and gemstones.

The brand offers highly fashionable creations distinguished by the creative use of gold and precious stones. The brand introduces thematic collections that interpret the latest fashion trends.

The passion for jewellery, the joy of creation, the emotion of bringing life to a collection that conveys feelings, passions and desires, and enables women to recognise and express themselves: this is Porrati.

For more information please contact
The Idea Agency PR Department
Tel: 04-3434424
Fax: 04-3434305

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