Masafi - official supplier for Dubai Tennis Championships

Masafi has been associated with the event for almost a decade as a product sponsor, providing world-class quality mineral water to the large contingent of tennis players and officials who take part in the event every year. Masafi water has been drunk by top tennis stars like Boris Becker, Venus Williams and Anna Kournikova. More than 1,500 cases of Masafi water are consumed by players and officials every year at the Dubai Tennis Championships.

For this year's tennis championships, Masafi has set up more than 30 chillers at various places in the tournament venue in Dubai and six "chesters", one in each main court to help quench the thirst of participants and officials.

Ms. Zeina Mouhawej, Marketing Manager, Masafi said: "As the leader producer of bottled mineral water in the UAE and Gulf, Masafi is proud to sponsor a prestigious sporting event like the Dubai Tennis Championships. With the tournament attracting so many leading international players, we feel it is a perfect place to promote our world-class brand".

She added: "Masafi attaches great importance to contributing towards, and developing its links with the community it serves. Throughout its 26-year history, Masafi has supported public awareness programmes for the benefit of the community and also helped sponsor international sporting events held in Dubai. We are confident this year's Dubai Tennis Championships will again be a major boost to our international marketing and communications campaign."

Masafi, which has become a generic name for mineral and bottled water in the entire Gulf region, has also been a sponsor of the annual Dubai Desert Classic golf tournament and supported government-driven initiatives like the Dubai Shopping Festival and Dubai Summer Surprises.