DSF Office briefs DSS Organizing Committee on plans for 2009 Dubai Summer Surprises

The meeting was chaired by Ibrahim Saleh, Coordinator General of the DSF Office, and attended by representatives of 19 government departments that make the Committee.

Topics discussed at the gathering included the new shift in the marketing strategy, the main events, and road shows to be undertaken for DSS 2009 in light of the challenging economic situations. Additionally, the role of government departments was also discussed extensively.

Representatives of the following government departments were present in the discussion: Knowledge and Human Development Authority which will be participating in a DSS edition for the first time, Roads and Transport Authority, Community Development Authority, Dubai Airports, Dubai Electricity and Water Authority, Dubai Naturalization and Residency Department, Department of Tourism and Commerce Marketing, Department of Health and Medical Services, Dubai Police, Dubai Municipality, Islamic Affairs and Charitable Activities Department, Dubai e-Government, Dubai Media Corporation, Dubai Culture, Dubai Civil Defence, Centre of Ambulance Services, Dubai Sports Council, Watani, and Dubai Shopping Festival Office.

While welcoming all the attendees for the gathering, Ibrahim Saleh praised the role undertaken by government departments during DSS and their efforts in ensuring the event's success.

He said:

"An increased level of coordination amongst government departments has been an essential element of DSS's success and we can be proud of the fact that this cooperation has been and is still a differentiating and stand-out character of DSS when compared to other events in the region."

Saleh also mentioned that initial preparations for the region's leading summer event were in place and future Organizing Committee meetings would focus on suggestions from government departments to enhance and finalise preparations.