Jotun Paints launches super durable and heritage high build in Saudi Arabia

Jotun Saudia Co. Ltd., celebrating its 25 years of strong presence in Saudi Arabia has introduced these new paint products primarily to enrich the properties with variety of decorative finish while equally protecting it from Middle East harsh weather conditions. Jotun Paints, the market leader in Middle East have heavily invested in research and development to foster its commitment to the customers providing special features in paints protecting the concrete structure and the environment.

With aims to address the increasing demand for environmentally safe paint products in the region, Jotun has introduced the Jotashield SuperDurable - a low volatile organic compound (VOC) coating based on a special hybrid silicone binder offering 20 years protection. Formulated to provide superior durability, the product has anti-concrete carbonation properties and low chemical reactivity thus, enabling it to offer superior concrete protection and help reduce maintenance costs.

Jotun has also identified the potential in offering specialty decorative paints amidst the growing trend for traditional designs in new structures, which is the focus of the Jotashield Heritage High Build. A follow-through to the success of its Jotashield Heritage range, the new paint product is a single pack modified acrylic, water based high build textured coating that is ideal for buildings, which require either a worn look or trendy look.

Amidst the continuous evolution in terms of size and complexity of developments in the Middle East, customers are looking for top quality and high performance paint products, which address the main protective and decorative requirements of their projects.

Through extensive investments in research and development, Jotun has formulated a range of paints under its protection and decorative systems, with both its newest additions - the Jotashield SuperDurable and Jotashield Heritage High Build expected to become reliable partners for developers and contractors in the region.

Jotun Paints, a Norway based one of the world's leading paint manufacturer started in Saudi Arabia in 1984 and is the leading paint suppliers and contributor in construction development of Saudi Arabia. Jotun Paints is also a popular paint brand among end users for its variety of quality paint products suitable for any decorative and protective necessities. Jotun Saudia Co. Ltd. has a number of impressive projects like GACA, KAEC (Bay La Sun) and Jamarat Bridge to name a few in its portfolio