French businessmen delegation visits Qatar's upcoming real estate landmark, Al Wa'ab City

The Medef representatives were greeted with an interactive informative experience facilitated by the Centre's premium digital platforms.

Officials from the Al Wa'ab City Management presented the various components of their flagship project shedding the light on the cutting-edge masterplanning, the latest technologies deployed at the construction site and shared expertise and insight of the local industry.

Al Wa'ab City and the Medef businessmen discussed the potential business and investment opportunities available with a focus on the premium retail and commercial accommodations within Barahat Al Wa'ab, Al Wa'ab City's 44,000 square meters Piazza.

They also discussed the main success backbones which are set to render Al Wa'ab City into Qatar's most distinctive community and a prime commercial hub and lifestyle destination.

The visit ended with an overview of the Al Wa'ab City's design concepts behind the Al Lewan and Hattan villas - 2 ultra-luxurious residential settings which are expected to be complete in 2009.

The delegation took a first glimpse at Barahat Al Wa'ab which promises to be Doha's retail and entertainment destination of choice. Carla Issa, Vice President of Sales & Marketing explained how Barahat Al Wa'ab, with its shaded structures, water elements and creative space, is the centre piece of the development.

Barahat Al Wa'ab will provide an outdoor gathering place flowing through the heart of Al Wa'ab City and into the manicured landscape parkland that runs through the development. In addition, she said that the over 80,000 square meters of retail space available within this Piazza will completely revolutionize the shopping and leisure experience in Doha and will provide businesses with a unique sustained retail surrounding.

The overall landscape design of Barahat Al Wa'ab is composed of four major design elements: Islamic pattern, sculptural landform, layering of green and a series of paving, lighting, and natural stone strips representing the urban grids.

Carla Issa added:

"We are very pleased with the visit of the Medef delegation which underlines the global interest and trust in the country's fundamentals and its unique growth pillars. Qatar is today one of the leading international players setting numerous benchmarks for business and development to the world. The visit also reinforces the fact that we, at Al Wa'ab City, are introducing innovative practices into the development of world-class, large-scale real estate projects. We strongly believe that our unique concept and approach serve as an industry model and benchmark, two attributes that are proving to be a focal point of interest from various stakeholders."

"Our principles, Sheikh Nawaf Nasser Bin Khaled Al Thani, Chairman, and Sheikha Hanadi Nasser Bin Khaled Al Thani, CEO, have envisioned Al Wa'ab City as a consortium for the core values of Qatar relying on the overall direction which was laid forth by the national 2030 vision. With this in mind, we embarked on the Al Wa'ab City project, taking great measures to ensure each process from planning to execution would transport this vision into a reality. Al Wa'ab City is maintaining strong bonds with high-end French retailers and is currently in discussions with other major retail and commercial icons, also from France." continued Issa.

Al Wa'ab City is Qatar's first family-planned community and a multi-use development conveniently located along one of Doha's main arterial roads and in close proximity to some of Doha's major academic institutions and sporting facilities.

Al Wa'ab City integrates a wide variety of housing styles and options, small- and large-scale retail, low-rise offices, health facilities, and a world-class 200-room luxury hotel surrounding the 44,000 sqm stunning urban piazza - "Barahat Al Wa'ab".

Al Wa'ab City will be home to more than 8,000 people in approximately 2,000 residential units. The development spreads over an area of approximately 1.25 million square meters with over 10,700 underground parking lots. This gives Al Wa'ab City one of the lowest population density ratios of any new major development in the country. Al Wa'ab City is expected to be substantially completed in 2010.