Evian is a committed supporter of the fashion world, initiating, for example, yearly associations with iconic designers who redesign the classic Evian bottle. This year, for Dubai Fashion Week, Evian wanted to pay tribute to the performers who guarantee the success of the DFW shows -- the models.
The Evian Models' party was influenced by the famous international designer, Jean Paul Gaultier, were the blue color and the JPG sailor's blue and white t-shirts amazed the crowd.
Elias Fayad, Evian Zone Director, said:
"As sponsors of almost all the world's major fashion weeks, we understand how hard the models work, and how key they are to a show's aesthetics. We wanted to sponsor an event to applaud their efforts, their talent, their style. So Evian dreamed up a party exclusively for them."
Jean Paul Gaultier, who has also designed the Evian limited edition bottle for 2009, has sent his 2 fashion ambassadors, Daisy Lowe and Alice Dellal to add a fashionable statement to this event. Also during the evening, an exclusive pre-recorded message from the only Jean Paul Gaultier welcomed Evian's guests of the evening.
Infused by a captivating blue light and punctuated by a floating Evian logo, the different spaces pulsed to the sounds of the DJ, who kept models, VIP guests and fashion insiders dancing late into the night. Celebrity models Daisy Lowe and Alice Dellal joined the DJ for a special duo.
Evian was the initial sponsor of the New York Fashion Week in 1993. Since then, the brand has been an enthusiastic participant in all the major fashion weeks in London, Paris, Milan, Moscow and Dubai.
Browse
related articles

Siba Sami Ammari
