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Saturday, December 5 - 2009

Evian hosts star-studded Models Party at Dubai Fashion Week

  • United Arab Emirates: Thursday, April 09 - 2009 at 13:02
  • PRESS RELEASE

Evian, the official bottled water of Dubai Fashion Week for the second consecutive year, hosted an exclusive Models Party to celebrate the success of the increasingly vibrant fashion event.

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  • Daisy Lowe and Alice Dellal.
    Daisy Lowe and Alice Dellal.
Held at the Monarch Hotel, the party was an attraction to international stars who glowed the evening. Model/DJ Daisy Lowe and model Alice Dellal (Jean Paul Gaultier fashion ambassadors), Lebanese producer and composer Jean-Marie Riachi and the Lebanese pop star Ramy Ayach were all part of a glamorous evening filled with surprises.

Evian is a committed supporter of the fashion world, initiating, for example, yearly associations with iconic designers who redesign the classic Evian bottle. This year, for Dubai Fashion Week, Evian wanted to pay tribute to the performers who guarantee the success of the DFW shows -- the models.

The Evian Models' party was influenced by the famous international designer, Jean Paul Gaultier, were the blue color and the JPG sailor's blue and white t-shirts amazed the crowd.

Elias Fayad, Evian Zone Director, said:
"As sponsors of almost all the world's major fashion weeks, we understand how hard the models work, and how key they are to a show's aesthetics. We wanted to sponsor an event to applaud their efforts, their talent, their style. So Evian dreamed up a party exclusively for them."


Jean Paul Gaultier, who has also designed the Evian limited edition bottle for 2009, has sent his 2 fashion ambassadors, Daisy Lowe and Alice Dellal to add a fashionable statement to this event. Also during the evening, an exclusive pre-recorded message from the only Jean Paul Gaultier welcomed Evian's guests of the evening.

Infused by a captivating blue light and punctuated by a floating Evian logo, the different spaces pulsed to the sounds of the DJ, who kept models, VIP guests and fashion insiders dancing late into the night. Celebrity models Daisy Lowe and Alice Dellal joined the DJ for a special duo.

Evian was the initial sponsor of the New York Fashion Week in 1993. Since then, the brand has been an enthusiastic participant in all the major fashion weeks in London, Paris, Milan, Moscow and Dubai.
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About Evian Natural Mineral Water:

Bottled since 1826, Evian Natural Mineral Water is the world's No.1 brand of premium natural mineral water. Untouched by man, perfected by nature, every drop of Evian takes over 15 years to filter through mineral rich glacial sands in the pristine French Alps. Bottled at the source in a state of the art facility, Evian comes from the Cachat Spring located on the Southern shore of Lake Geneva, in the town of Evian-les-Bains. Being purely nature made, Evian provides a uniquely balanced mineral composition and subtle flavor making it the perfect water for the whole family.

Evian is a brand of the Danone Group, a leader in the food industry and number one by volume in the world for packaged water and dairy products. Internationally renowned as a symbol of health, Evian is the first choice for many of the world's elite, who like to treat themselves to the very best. From athletes to models to movie stars, Evian is celebrated for its purity and fresh-tasting goodness.

Today, more than 150 years after its discovery, Evian produces more than five million bottles of mineral water each day; all of which can be found across five continents, in over 130 countries worldwide.

PR Contact:

Dina Hawat
PR Executive
Euro RSCG Corporate Communications ME
T: +971 4 812 8400 ext 432
D: +9714 812 8432
F: +971 4 812 8409
PO Box 21448, Dubai, UAE

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