In a partnership granted by Global Cricket Ventures (GCV) - a joint venture between Dubai based netlinkblue and US based Live Current Media - Max Media will be able to offer unprecedented global advertising opportunities to regional clients.
As the official website for the DLF IPL - www.IPLT20.com provides brands with guaranteed exposure through the streaming of live matches, live scoring, video highlights and online video syndication (e.g. YouTube). Advertising via mobile channels is also incorporated.
According to Shoeb Ansari, Sales Director, Max Media; "The UAE region has witnessed a significant growth in digital advertising spend and the medium is an increasingly cost effective choice in the current financial climate. The GCV partnership gives Max Media the edge in offering clients the opportunity to reach global audiences during the IPL. Live streaming via the web fills a gap in ensuring brands target the high percentage of people viewing online before they travel home."
After receiving 6.88 million unique visitors during the inaugural season of DLF Indian Premier League, www.IPLT20.com is set to become the primary online destination during Season 2009 in South Africa. The URL will be televised on air during the matches to drive people to the site. The website's unique service offering includes live video footage of every match, video highlights, live multi-language audio and exclusive still images - all on a global level.
Akash Op Aurora, CEO of Dubai based netlinkblue said; "GCV's aim with www.IPLT20.com is to offer the most compelling and comprehensive online destination for coverage of the DLF IPL. We will achieve this through a combination of editorial excellence, in-depth coverage, analysis and exclusive video and audio content."
The 10-year agreement between Global Cricket Ventures and the Board of Control for Cricket in India (BCCI) includes building and managing the official website www.IPLT20.com.
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Max Media awarded advertising sales contract for www.IPLT20.com
- United Arab Emirates: Sunday, April 12 - 2009 at 13:23
- PRESS RELEASE
Max Media (part of ENG Worldwide) has been awarded the Middle East advertising sales contract for www.IPLT20.com, the official online destination for the DFL Indian Premier League by the rights holder Global Cricket Ventures.
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Note:DLF Indian Premier League's Season 2009 in South African Season will see the eight franchises play a league phase comprising a total of 56 matches across 34 days at eight venues. The eight venues finalized for Season 2009 are Cape Town, Johannesburg, Durban, Pretoria, East London, Port Elizabeth, Bloemfontein and Kimberley. The league will also feature 22 days of action packed double-headers.
The two semi-finals have been scheduled for May 22nd and 23rd at Pretoria and Johannesburg respectively, with the Grand Final schedule for May 24th at Johannesburg. IPL matches will run at 2.30pm-5.30pm and 6.30pm-9.30pm (Dubai Standard Time).
The entire schedule for Season 2009 in South Africa is available for download at www.IPLT20.com - the official online destination for the DLF Indian Premier League.
Max Media is a part of ENG Worldwide and is the exclusive advertising sales representative of the Star TV Network for the Middle East.
Global Cricket Ventures (GCV) is the exclusive global co-marketing, digital & mobile rights holder for the DLF Indian Premier League for the last 10 years. GCV, a Singapore based company is a Joint venture between netlinkblue LLC ( Dubai based technology major) & Live Current Media (a listed North American Company).
For further information please, contact:
Klara Zakis
PR Executive
Tel: +971 (0) 4 305 0444
Posted by Rana MesbahSunday, April 12 - 2009 at 13:23 UAE local time (GMT+4)
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