Splash kicks off its quest for Budding Talent search with Emirati designer

Emirati designer Rabia Zargarpur is Splash`s first success in this hunt and has taken the opportunity to unveil her sub-label `Ruby` for the first time exclusively at Splash Oasis Centre. Making its debut in the region 'Ruby' offers trendy yet conservative fashion for the young and modern Muslim woman.

Being of Arab origin herself, Rabia at a tender age developed a keen interest in designing fashion for the modest yet fashion forward Muslim woman. Her new sub-label 'Ruby' encompasses varied lifestyle needs from leisure and sports to work wear. With a range of dresses, tops, scarves and 'hijabs', this unique capsule collection perfectly defines Rabia's brand slogan 'Where Modesty is Always in Style'.

Mr. Raza Beig, CEO, Splash commented, "It is heartening to see our vision of supporting upcoming talent in the region taking its road to success. We have been associated with Rabia since 2007 when she was discovered in the Splash Emerging Talent Competition in a regional fashion week event."

"Since then she has come a long way in pursuit of her dreams and we are proud to have the opportunity to associate with her again. Being a brand from this region and having passionately followed our dreams for 16 years now, we can directly relate with the aspirations of the region's young talent."

"We have taken this initiative to provide them a platform that paves the path to realizing their dreams. With Rabia being the first Budding Talent to showcase at Splash, we want to set an example and invite many other aspirants who have a flair for creativity but don't have the right experience or platform to make it big."

Rabia's creativity is deeply inspired by the rich tapestry of Eastern traditions. Understanding the enormity of her commitment to conservative creativity, Rabia uses innate sensitivity with style. Combining classic with contemporary fashion, signing in silhouettes that are fashionable yet functional, she has designed her capsule collection to cater to the needs of women who seek to dress with style yet within the realms of modesty. In line with the commitment that Splash has for its customers, her collection offers a fashion forward product at value prices.

The inspiration and color theme of her current collection 'Ruby' has been taken from Rabia's collection showcased in London in April 2009's 'Arabian Fashion World' - the Arab version of London Fashion Week.

Recently awarded as one of the "Top 100 Most Influential Arab Personalities in the World", Rabia is also a winner of the 2008 "International Young Fashion Entrepreneur of the Year Award". Apart from these accolades, recently she has also been chosen as one of the 10 representatives from the Gulf and Mediterranean region to showcase her work at the International London Fashion Week.

Speaking about her experience with Splash, Rabia Z said;

"Splash's continued support to me right from my participation in the Emerging Talent contest to displaying my work of fashion at the Splash store in Oasis Centre, has been overwhelming. It is incredible how Splash has matured from being a burgeoning brand 16 years ago into a brand that has today received recognition from the international fashion community. Splash has truly lived up to its promise of providing a launch pad for new designers and offering them the right atmosphere to realize their dream. I am extremely excited and hope to reach out to the huge pool of Splash's loyal fashion savvy customers."

The opportunity to showcase and retail collections in a shop-in-shop area in Splash at the Oasis Centre is still open to the Budding Talent in the region.