Travel and tourism form one of the foundations of the Omani Government's five-year development plan from 2006 to 2010. This national growth strategy aims to increase the contribution of regional travel and tourism to the domestic economy by no less than 3%. Among the current developments expected to boost the sector are the ongoing construction of 10 integrated resort-style projects and a 6,000-seat convention centre being built near the Muscat International Airport. These have helped raise the productivity and prospects of related industries such as carpets and floor coverings.
Angela Schaschen, Managing Director, Deutsche Messe Dubai Branch, said:
"Oman is one of the Middle East's most dynamic hospitality markets, and in fact it topped the region in terms of revenue per available room in 2007. The government's ambitious 2020 tourism target has encouraged even more investments into this sector. As a result, demand for carpets and floor coverings continue to rise as well; Domotex Middle East provides a perfect venue to explore the many options available to optimize the ambiance of hotels and other tourism developments."
This year's edition of Domotex Middle East will feature two special segments - Creative Flooring and Designers Corner - that will showcase materials, products, techniques and trends in carpet and flooring designs for the hospitality and office sectors.
Creative Flooring will gather professionals from the UK who will demonstrate the latest hotel and office floor laying skills, while the Designers Corner will exhibit the latest designs in flooring to interior designers and architects.
Domotex Middle East has likewise established a key partnership with the Association for Professional Interior Designers (APID) to collaborate in key areas of the exhibition, including the inaugural Flooring Seminar, which will facilitate discussions with APID members about the role of flooring in interior design.
Domotex Middle East 2009 will showcase a complete line of handmade and machine-made carpets; textile and resilient floor coverings; parquet and wooden flooring; laminates; sports arena flooring; fibres, yarns and textiles; cleaning and application technologies; ceramic tiles; and natural stone and marble floorings.
The exhibition and trade fair attracts key industry players such as wholesalers and retailers of floor coverings, decision makers in the contracting business, planners, architects, interior designers, construction companies, project planners, floor fitters and other skilled workers from the sector.
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Rima Ali Al Mashni
